How Much Is Your Favorite Hollywood Actor Really Getting Paid?

hollywood salaries

Hollywood Salaries Revealed, From Movie Stars to Agents (and Even Their Assistants) | The Hollywood Reporter:

Despite the huge sums still being raked in by such superstars as Robert Downey Jr. (his $75 million comes from his 7 percent, first-dollar slice of Iron Man 3, as well as his $12 million HTC endorsement deal) and Sandra Bullock (a 15 percent, first-dollar deal on Gravity and about $10 million more for her summer hit The Heat), most actors are feeling a definite squeeze, especially those in the middle.

“If you’re [a big star], you’re getting well paid,” says one top agent, “but the middle level has been cut out.” Sometimes with a hacksaw. Leonardo DiCaprio made $25 million (including bonuses) for The Wolf of Wall Street, while co-star Jonah Hill got paid $60,000. Granted, that’s an extreme example — Hill offered to do the part for scale (and got an Oscar nomination for his trouble).

But studio cost-cutting has meant that mid-level stars are being nickel-and-dimed in ways that would have been unheard of in the gilded ’90s (i.e., Marvel Studios’ reportedly offering Mickey Rourke a mere $250,000 to star opposite Downey in Iron Man 2). Before breaking out the violins, though, remember that even mid-level stars are far better off than most other actors. According to the most recent SAG statistics, the average member earns $52,000 a year, while the vast majority take home less than $1,000 a year from acting jobs.

Your gut reaction to these findings may be, “Who cares?” It’s hard to feel sorry for actors still reaping pretty big salaries for their roles.

But the issue, in my opinion, is that this gouging of the “middle-tier” actors causes a lack of segmentation for talented actors. To save money, studios have to skim on great secondary actors in order to afford the high-priced “star” who is consuming the budget.

And without a diverse wealth of talented actors breaking into bigger and bigger roles, you’re bound to see the same actors repeatedly being called in to breathe life in the latest adaptation, sequel, remake, reboot or what have you.

The “SuperFan Strategy” and Why More Brands Should Use It

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A fascinating Fortune article reached me recently. It was a feature on how brands like Sephora and LEGO are relying more and more on “superfans” to regulate their online communities.

What’s a superfan? As the author of this article, Kurt Wagner, puts it, these are the most engaged users within an online community of a brand. These are the people who comment, like, and share every Facebook Page post they see for the brand they love.

The feature points out that these fans get paid nothing to essentially patrol online conversations and discussion boards, answering questions and providing product advice. You can see why they have caught the attention of major brands.

I would take it one step further. You see, I have gotten to interact with and observe superfans within my own company’s brand. I won’t say much, except that I have always found them to be among our brand’s biggest assets, and I think we should develop a deeper strategy to capitalize on these engaged users.

The “SuperFan Strategy,” as I call it, is a focused attempt at empowering the most engaged users of an online community, similar to how Huffington Post gives more responsibility to its most influential users. Conversely, superfans of a given brand, let’s say LEGO because they are currently on the cusp of this, could be used as gatekeepers and testers for new products.

This would ensure that LEGO’s latest products are consistently creating new fans and, hopefully, superfans. I know most people would jump at the chance to be a more official advocate for a brand they love, giving them more incentives to stay loyal and active.

This type of strategy also positions the brand as a two-way communicator, constantly listening to their fan-base and being responsive.

Are there significant drawbacks to a strategy such as this? I’m not sure, though the only one that comes to mind is that a superfan can lose some credibility among the rest of a brand’s fan-base if they become a pseudo-employee, so that must be handled with care.

Otherwise, the “SuperFan Strategy” is one I expect more brands to try, as it really is a no-brainer amid the advent of social marketing strategies.

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How Do You Know if Something is Truly Valuable?

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Not too long ago, I held something extremely valuable. For you it may be a person, job, hobby, pet, etc. Something happened out of my control and weeks later, it was no longer valuable to me. This is a strange phenomenon because I truly believed deep down that I fully cared about this, but now I feel nothing but a void. All it took was a couple of steps.

If something is truly valuable to me, that won’t happen so easily. This is because:

Value is as inherent as it is relative.

The more relative the value in someone or something, the less value they are capable of controlling over you.

This seems obvious, but causes mind blisters for me to grasp.

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