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5 Social Media Rules to Live By

Image Courtesy of pavementspecials.blogspot.comThere are a lot of social media rules out there, but they really only cater to businesses, brands, and social media managers. What about writers, bloggers, and young professionals? Well, here are 5 rules that I think most new professionals can benefit from implementing.

Oh yes, keep in mind that I break these rules all of the time.

5. Show more love than you receive. Unless you’re a household name, your presence online is really just a numbers game. The more love you give out, the more people will reciprocate.

4. Use your own image as a profile. Your picture is the first thing people see when they look at your Facebook, Twitter, or Pinterest. It says a lot about you, probably more than you know. Not having one, or just using the default unfortunately makes others think that you’re lazy, or not confident enough to share what you look like with us. That might not be true, but it’s the cold truth of what people think. In some cases, your logo can be appropriate, like in WordPress, but for sites like Twitter and Linkedin, we want to follow people, not shadows.

3. Either be good at writing, or find someone who is. Your words are the second thing people see, even on YouTube. Good grammar and just plain wit in your writing goes a long way in establishing credibility and branding yourself. Do whatever it takes to learn good copy, proofread, and maybe even find someone who can help you.

2. Create content just as often as you share others’. I talked about this earlier in the week, and it still rings true, especially on Twitter. People don’t like following someone who only retweets. They want to read your tweets, hence they followed you. While it’s great to show love and share the work of others (while crediting them of course), it is just as effective to put your own ideas out there.

1. Be genuine by being simple. It’s pretty obvious that coming off as genuine and honest helps your personal brand, but many still miss the mark. This can be because they’re trying to do too many things at once. Simplicity is better. This is easy on Twitter, when you’re forced to keep tweets to a certain amount of characters, but it can be tricky when navigating other social media sites. Shoot for saying more in a sentence then you could in a paragraph. That’s what people respond to, because chances are, no one is taking the time to read your 1000 word essays on Facebook or LinkedIn.

Writing this, I couldn’t help but think of other helpful idioms, but the title says “5” and I’m sticking to it. If there is one last thing I can say, however, it’s that you need to take a break periodically. Social Media, like everything else in the world, follows a progressive rhythm. Taking days off and regrouping your thoughts is a beautiful way to perfect your own, social media rhythm.

Like what you read? Connect with me further via twitter @JonNegroni. I’ll follow back if you seem like a real person.

Don’t forget to check out THE JON REPORT every day, updated at 8am for a list of today’s main headlines as selected by my editorial team (me) 

Review: ‘Cloud Atlas’

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I saw Cloud Atlas at a second-run theater over the weekend and hesitated to write such a late review. My justification is that many people either skipped this one at first run, are waiting to rent it because of the long runtime, or have just not heard enough about it. Well, here’s my take.

THE CONCEPT

Take six short stories (essentially) that span six completely different time periods, highlighting the connections that bind people together across the span of humanity. You’ll see a composer struggling to find success as a bisexual in in the 1930s, a journalist attempting to take on Big Oil in the 70s, all the way to a group of revolutionaries exposing the corruption of cloning in 2144. That barely covers what you are about to see with this film. Put simply, it is a mosaic tied together by string.

WHAT WORKS

Many of the visual effects are just stunning, especially for an independent film (this is the most expensive indie film to date, costing over $100 million). The most impressive scenes come during the action-packed future timeline in 2144 New Seoul. Really, the rest of the movie doesn’t even compete with the visual flair of this time period, not even the period set further than this.

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Many elements of this film are fantastic. The acting is well-done, as this film boasts a huge A-list cast, with Tom Hanks, Halle Berry, and Jim Sturgess dominating most of the standout roles. You’ll recognize Ben Whishaw, who played the new quartermaster from Skyfall, and my favorite character turned out to be Doona Bae’s Sonmi.

The pacing is very impressive as well. The stories begin chronologically, introducing us to the characters in a slow, gradual pattern. The film then shifts stories at random, giving only minutes to each story. In theory, I should have hated this, as there was no cohesion behind the transitions. It worked for me, however, and will probably work for people who are inattentive, as this will force them to constantly pay close attention.

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Finally, the soundtrack is easily the best of the year, which turns out to be the film’s biggest downfall.

WHAT DOESN’T WORK

Unfortunately, the stories just aren’t that interesting. In a novel, they definitely would be. With more details and context, I probably would have been rooting for the sympathetic abolitionist played by Jim Sturgess in 1849. I would have cared that Timothy Cavendish broke out of the nursing home with his band of carefree elders in 2012.

The problem is that a movie that brags about how epic and grand it is with its moving, powerful soundtrack just doesn’t match up with the simplicity and (ultimately) irrelevant stories we’re being told.

I just couldn’t figure out if the movie was trying to be a mosaic or not. At one point, you’re seeing how all of these stories are connected, but then that anxiety is rewarded by conclusions that really make no difference or impact. It’s a mosaic tied together by string, which is great for some, I suppose, but frustrating for me.

When it comes down to it, I had no idea what the film was trying to say.

IS IT WORTH WATCHING?

I’m conflicted here. The film got everything right except for the problem that its source material just doesn’t do it for me. I’ve never read the novel, but I’m guessing that the book has the same mosaic format to it. I’m someone who has been raised on Assassin’s Creed, a franchise that is all about connections between ancestors and how that makes a significant impact on the story being told.

Cloud Atlas was disappointing to me. I loved elements of it, such as the pacing, some characters, and the score, but the content just didn’t live up to how great these elements are. It is an ambitious film, for sure, in that it tells 6 different stories in 6 completely different settings and actually nails the presentation. Unfortunately, I feel like I gained nothing from watching it.

I don’t think this is worth watching if you are a casual moviegoer looking for something interesting to take up your time. It is a long 3 hours, and many are bound to lose interest after the first hour. If you are a lover of film, however, and want to see some great set pieces, beautiful effects, and listen to an amazing score, you’ll like this film.

 

What I Learned About Writing From Ian Flemming

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Ian Flemming created one of the most iconic figures of modern times. James Bond. He wrote the original novels that would someday become immortalized in one of film’s biggest, and greatest achievements: the first real franchise for movies.

I recently watched a documentary about the James Bond franchise, called Everything Or Nothing. It’s the full story of how James Bond came to be, both in print and on film, leading up to the release of the latest Bond film, Skyfall. The documentary was definitely fascinating for a Bond fan like me, and you can catch the whole thing on Netflix.

One of the biggest takeaways I took from the documentary was how Ian Flemming became a literary success. He came into writing as the Cold War began, and he went into writing almost like it was his life’s mission to translate his experiences and imagination into a book. The character of James Bond is really what Ian envisioned himself to be, which is why the lore would become such a staple. James Bond represents pure escapism.

When he first wrote the books, he would write over 2,000 words a day, everyday. He would write in very short sentences, the documentary explains, in order to capture the characterization of James Bond. What immediately comes to mind is how this has carried on in every James Bond movie (well maybe not the Timothy Dalton ones), where the titular character responds in short, clever responses to what happens around him.

I obsess over making sure my sentences count, and I prefer to keep them as prolonged as I can without disrupting the flow of what I’m trying to say. With Flemming, we have a writer who understood that this doesn’t always work for characterization.

When crafting dialogue, which is something I’m poor at, it is essential to say as much as you can in very few words. This is a lot like copywriting, but with a twist: the character you’re reflecting has to be believable. This isn’t always the case with advertising, since their time on screen is short. The dialogue of a character in a story, however, has to have a consistent and precise personality.

We see this in James Bond, for sure, especially since Flemming put so much of his own personality into the character. That makes crafting other characters a huge difficulty when writing, which is a main reason why most people are not that great at it. Empathy, understanding, and world-building are key in writing.

There is one more thing I took away from Flemming’s success. When he first wrote the James Bond novels, he made them exactly the way he wanted to. He used themes that would not go over very well with many people, such as the use of womanizing, overt sexual themes, and even sadism. The result was initial backlash.

It would have been easy for Flemming to give up at that point and conform his style of writing in order to please the masses and find success. How many of us have been faced with that decision? Instead, Flemming wrote what he wanted to write, and the ultimate result was that he was a pioneer. His work became legendary because it was something no one had done before.

The whole story of how James Bond became immortalized in film is full of huge risks and gambles, hence the title of the documentary, Everything or Nothing. I highly encourage anyone to see it, whether they be a Bond fan or just a lover of rags to riches stories.

Regardless, I will be sure to write according to these principles inspired upon me from one of the most underrated  writers in his time: Write what you want to write about. Take risks. Put yourself into your work. Make it count.

Of course, putting yourself into your work may not be a great idea if you’re not that interesting. Mean?

Like what you read? Connect with me further via twitter @JonNegroni. I’ll follow back if you seem like a real person.

Don’t forget to check out THE JON REPORT every day, updated at 8am for a list of today’s main headlines as selected by my editorial team (me) 

Top 7 Movies of 2012

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This was a fantastic year for movies, so I just had to make a list. Keep in mind that these are the movies I personally enjoyed the most and may not be for everyone. I did leave out some great movies on this list, so I will be doing honorable mentions at the very bottom.

7. Rise of the Guardians (PG)

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What? Pixar didn’t make my favorite animated movie list? Honestly, Brave didn’t even beat out Hotel Transylvania for me. I found it bland, boring, and ultimately underwhelming, especially for a Pixar film. No, Rise of the Guardians makes this list because it simply was the most enjoyable animated film I saw this year. It could have easily been a contrived mess, cashing in on the exciting premise of seeing Santa, the Easter Bunny, Jack Frost and the Tooth Fairy fighting the Boogeyman. Thankfully, the movie has some great storytelling behind it thanks to the series of books it’s based upon, making it an action-packed kid’s movie with some interesting, sometimes deep themes. Plus, it was great to see The Sandman actually being the “strongest” of the guardians. Definitely glad I went out and saw this one.

6. Dark Knight Rises (PG-13)

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What a great way to conclude a trilogy. I have to admit that I wasn’t as impressed as everyone else with The Dark Knight, but I more than appreciated how well they crafted such a phenomenon. I had my doubts that DKR would even manage to come close to meeting expectations fans had for this film, but I was pleasantly surprised. Put simply, the movie did it for me. It had plenty of flaws and gaping plot-holes, but it was still an enjoyable ride from start to finish, and they managed to end the trilogy in a way that pleases pretty much everyone. I call that a win.

5. Les Miserables (PG-13)

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What more can I say besides the fact that Anne Hathaway and Hugh Jackman were so good at their roles that absolutely everything else I disliked about the movie pretty much meant nothing because, holy crap, I got to see some of the best acting of the year done to a musical. See this in theaters while you can.

4. Chronicle (PG-13)

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What a fantastic movie this turned out to be. At a time when we’re getting bombarded with the “handheld camera” style of filmmaking (Paranormal Activity 4 anyone?), I was relieved to see a studio really nail it with Chronicle. The movie already wins points on not being an adaptation or sequel. It was just an ambitious project that was filmed extremely well and ended up being one of my favorite movies of the year. It worked because it was simple and well-executed with believable characters and, of course, the powers these kids used evolved from entertaining to epic, making the final battle scene one of the best superhero finales I can say I’ve seen.

3. Ted (R)

Image Courtesy of filmofilia.comI hate Family Guy these days. Ever since the end of season 6, I have been extremely disappointed with the show and have completely given up on it. Sure, I watch episodes every so often to “check-in” and see if the show has managed to fix whatever it is that they broke. Hasn’t happened yet, but maybe that’s why I enjoyed Ted so much. Seth McFarlane, the mastermind (and pretty much every voice) behind Family Guy, American Dad, and The Cleveland Show produced this movie, and it really was like the spirit and humor of past Family Guy were revived. Ted was easily the most funny movie I saw this year, and the reasons it worked go beyond the humor. Just look at how they handled Mila Kunis, who we probably should have hated but ended up empathizing with. The casting was the most well-done aspect of this film, with Ted becoming one of this year’s biggest new stars. Not bad for a teddy bear.

2. Skyfall (PG-13)

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I’ve been an avid fan of the James Bond franchise since I was old enough to watch them back when Goldeneye came out. To be honest, however, I haven’t enjoyed a Bond film (with the exception of Casino Royale, though even that was disappointing in part) since The World is Not Enough back when I was just 9 years old. The charm and mind-splitting plot of James Bond just hasn’t been there until we received Skyfall, a Bond movie that finally took some serious risks. They say that Bond films are most successful when they reflect the taste of the times. This is why Cold-War, macho villainy, and gadget hi-jinks were so popular back in the baby boomer days. Now, we’ve finally received a Bond film that adapts to the audiences of today. It was a fantastic action film that utilized the gritty realism and introspection we have come to expect thanks to Christopher Nolan. The villain ended up being the best movie villain of the year, I’d say, thanks to a brilliant performance by Sam Mendes. Just the fact that Skyfall actually took the risk of showing us a more emotional Bond without polarizing what makes him iconic is a testament to how well this film was made. 

1. The Avengers (PG-13)

I just enjoyed this film the most, okay? It wasn’t the most well-made film that came out this year. It wasn’t the best story. It didn’t have the best special effects. It didn’t have the best characters. Still, this was the most fun, escapism movie I saw this year. I lost myself in watching some of my favorite movie heroes fighting alongside each other against my favorite villain from their string of movies. I laughed and cheered alongside hundreds of people watching this movie, which is an experience I’ll never forget. When I think back, I waited four years for this movie, starting with Iron Man, so I easily could have been disappointed if just one of the characters fell flat. Not the case. Captain America, Iron Man, Thor, and The Incredible Hulk lived up to my expectations perfectly. Thank you Marvel Studios.

Honorable Mentions:

  • Argo
  • Lincoln
  • Django Unchained
  • The Hobbit
  • Cabin in the Woods
  • Moonrise Kingdom
  • Wreck-it Ralph
  • Looper
  • Life of Pi

Like what you read? Connect with me further via twitter @JonNegroni. I’ll follow back if you seem like a real person.

Don’t forget to check out THE JON REPORT every day, updated at 8am for a list of today’s main headlines as selected by my editorial team (me) 

Why I Don’t Make New Year’s Resolutions

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Like last year, I have made no resolutions this year. I find the exercise pointless, but probably not for the same reasons you do.

The running gag is that we make resolutions and break them rapidly, putting people in two camps: those who go for it anyways and try to resolve, and the people who give the tradition lip service at best.

I fall into neither category. It’s mostly because the date is so arbitrary. Why is each year considered a blank slate? This doesn’t even compute with the business calendar. Everything that affected me in 2012 won’t just get up and leave for 2013. Looking at the new year has a new start is cute and fine, but for me, it doesn’t hold much water.

The truth is that your life isn’t characterized by years. It’s divided into stages. You have the freshman stage of college which can last your freshman year of college and bleed into your sophomore year, you have your senior stage of college that really begins the summer before your junior year, and you have your postgrad stage which starts in the spring of your senior year of college. These are the times when you need to make resolutions; when your life is actually changing.

You just had a baby. Resolution. You’re moving to a new city. Resolution. Someone close to you has died. Resolution.

I don’t want to knock New Year’s. I’m still going to have a good time and celebrate how great 2012 was and look forward to a new set of 12 months. I’m just sick of people telling me to make life decisions that don’t fit within the context of anything that’s actually beginning tomorrow.

Like what you read? Connect with me further via twitter @JonNegroni. I’ll follow back if you seem like a real person.

Don’t forget to check out THE JON REPORT every day, updated at 8am for a list of today’s main headlines as selected by my editorial team (me) 

New Professionals: Don’t Get Too Comfortable

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There comes a point in the life of a new professional when you’ve achieved “comfort.” You’re happy. You’re used to your surroundings. You have the next year completely planned out to the dollar. For many, this is a godsend. A reward for harsh work needed from postgrad woes.

I understand this experience quite plainly and how much of a trap it can be.

Living comfortably is fantastic, but leads to complacency. We’re young. We have so much to accomplish before we settle down, take spouses and have children. Our careers shouldn’t be set in stone, they should constantly be adapting to our experiences as new professionals.

Try different things. Take on a totally new project. Hang out with people you’ve never met. Try something new. Don’t let yourself get too comfortable. You have plenty of time for that later.

Like what you read? Connect with me further via twitter @JonNegroni. I’ll follow back if you seem like a real person.

Don’t forget to check out THE JON REPORT every day, updated at 8am for a list of today’s main headlines as selected by my editorial team (me) 

5 Reasons Why Social Media Won’t Kill PR

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I’ve often heard it said that social media and public relations are merging and becoming synonymous. “The New PR” if you will.  I typically hear this either from college students or professionals speaking out of context.

Indeed, social media has become integral to public relations, and for the better, improved it. One-way-communication by means of the press release and press conference is no longer the norm. We’ve found it easier to create and sustain relationships with our constituents by means of effective control over social media outlets.

That’s the danger, though, isn’t it? Classic PR seems to be fading into irrelevancy these days, at least in the eyes of those who operate outside of the profession, especially those in advertising in marketing. Peers of mine have often regarded PR as a shell of what it used to be, and public relations professionals becoming social media managers rather than directors.

Sure, I’m a social media manager, so I get that point to a degree, but the concept of public relations being overwhelmed by social media is nonsense, and here are 5 reasons why.

5. Social Media Managers are not Publicists

Facilitating online communities is completely different from so many other aspects of PR, especially publicizing  Yes, publicists get a bad rep, but that doesn’t change how good they can be at their jobs. They are just as essential as agents, and you can’t maintain the image of a prominent businessman, politician, or celebrity without a publicist.

4. Social Media only Addresses Consumers (for the most part)

There are some exceptions to the above statement, but for the most part, social media is focused on the interests of consumers and the general public. Social media does little to foster the relationships an entity may have with  the government, investors, employees, and especially the press. For many PR pros, this is a “duh” moment, for they constantly fixate on more than just social communication.

3. Social Media can be Difficult to Measure

In many cases, social media is not as easy to prove effective to the powers that be. When it comes to ROI and actually driving sales, social media can be difficult to build a foundation on because it is reactionary communication. It functions in the same way that word-of-mouth does for advertisers. We create the message and pick the channels, but we can’t always see the fruits.

There are ways around this, and I’m not saying that social media is not beneficial (quite the opposite actually). I’m saying that we are not yet at a place where social media can be dissected comprehensibly on a chart, and most PR pros don’t want to take the risk of building their ROI around social media impressions alone.

2. The World is Bigger than Social Media (Right Now)

So many of us live in cities and towns, so we forget that it’s a big world out there. Even within the states, we have to constantly remind ourselves that not everyone flocks to the internet as their source of reference. People still read newspapers and respond better to billboards than sponsored stories. It’s how the world works.

In time, millennials like myself will rely on “outdated” concepts such as (who knows?) cell phones and commercials. Social Media won’t kill PR because not everyone in your audience is using social media. Simple right?

1. Good Social Media Needs Good PR

Ideally, social media is about transparency, effective communication, and relationship-building. For PR pros, that sounds pretty familiar to what is essential about PR. Social Media is more than just a tool of PR, it is a product of it. The idea of instant, transparent communication being out there for the whole world to see is working for many people because many people rely on good PR.

It’s not just about the product. It’s the image and how the image is presented. Without the fundamentals and structure of high quality public relations, social media is just another bulletin board at your local coffee shop. With the right tools, however, it can affect more than just a handful of coffee drinkers.

The two subjects need each other. Be sure to watch how social media evolves in the coming years, and we’ll see just how the profession of PR changes with it. I am confident that both have a bright future.

Like what you read? Connect with me further via twitter @JonNegroni. I’ll follow back if you seem like a real person.

Don’t forget to check out THE JON REPORT every day, updated at 8am for a list of today’s main headlines as selected by my editorial team (me)