Review: ‘Revolution’ Pilot

If you haven’t watched the pilot yet, I strongly suggest you do before reading on. You can watch for free here: http://www.nbc.com/revolution/video/pilot/1415378

The basic premise of Revolution follows one key theme: what would happen if all of our man-made electrical devices just stopped working? Cars, airplanes, lighting, even batteries are now completely useless, as something has disrupted electrical currents.

Revolution follows this idea opening with the “blackout” which takes place during the present, and we see how this sudden change immediately affects the world. The show fast-forwards 15 years to our main characters, who are embarking on a mission to save a family member from a ruthless militia. Along the way, we are shown hints to why the blackout happened and who knows about it, and the show teases us with flashbacks to the day the blackout happened a la “Lost.”

It’s an interesting mystery for sure, but what has people really rooting for the show is how it lends itself to spirited adventure with the reasonable implementation of muskets, swords, and crossbows. The action scenes are actually dynamic and fun to watch, making it a lot like Pirates of The Caribbean meets Fallout if that makes any sense.

That said, the pilot has its issues. Mainly the characters. I don’t really like Charlie, the female lead, as she seems like a pretty boring narrative device. Her main function is to bring the other characters together, but it’s not very exciting yet. I’ll give her more episodes, but I don’t like what I see yet. The other characters standing alone are much more well-conceived, especially Maggie and Miles. Maggie is a botanist that uses trickery to win her fights, although she doesn’t seem to fit in the cast ensemble just yet and doesn’t get much screen time.

Miles could be the show’s saving grace as the reluctant hero who bests an entire platoon of militia soldiers single-handed. Easily the best action scene you’ll see on TV these days.

Other characters don’t make much sense yet, such as Nate, the show’s villain yet hero who works for the militia and has a thing for Charlie. Aaron is a former Google employee who is nothing more than a comic relief who we’ll hopefully see come to his own as this group’s “Sokka.”

Oh and how could I leave out Giancarlo Esposito, who can only be described as Revolution’s own  Gus Fring. His performance was great, of course, but we really need to see him evolve beyond his usual sharp-tongued villainy.

Overall, the show has plenty of promise. Enough, at least, for you to get plugged in now and see where this goes. As long as the characters begin to find their rhythm amongst each other and the writing continues to catch us off guard (the second-to-last plot twist was very well-done), we could have an addicting (for a good reason) show on our hands.

Also, people are crying foul over supposed plot-holes surrounding how this world has been shaped after 15 years. All I can say is wait. I’m sure we’ll see valid reasons for why society has developed into what we see in the pilot, and I’m confident they can pull it off.

That Moment When You Have Nothing

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Is the moment you realize you have everything…you need.

I cross the Howard Frankland Bridge every day, which is a bridge that connects Tampa Bay to Clearwater. Today I was going over all of the issues and problems I have ahead of me. Bills, challenges, jobs, and really just making sure my life is moving towards a goal that I won’t regret. Something that future me will thank me for.

I got to the point where I lamented over all of the tools and resources I didn’t have and how I could miss out on opportunities that I see others grasping for.

It was at that precise moment that I crossed the Howard Frankland Bridge. This is a several mile bridge over the ocean that is a spectacle to see in the morning. The water is reflected perfectly, and you are just barely above it. It was then that I realized how fortunate I am to be living in such a place. Not just Tampa Bay, but even being in America is a blessing I frequently forget.

Perhaps I won’t get everything that I want and maybe some of my goals won’t be attained. So what? I have everything I need, not at the least including my drive to thrive in one of the most beautiful places on earth.

Image courtesy of tampabay.com

3 Ways We’re Attracted to Brands Like We’re Attracted to People

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What makes a product brandable, or rather, have the ability to be promoted effectively?

I liken the dynamic to relationships. Specifically, how people are attracted to other people. It takes three ingredients:

1. Appearance

Aesthetically, how does a brand and its product appear to the consumer? For most of us, the first thing we notice about a person we inevitably become attracted to is their looks and how beautiful we think they are.

This is a basic human process that translates into how we superficially judge a product we see in the store or on a billboard. If the product doesn’t have that attractive look to it, it will be much harder to make the product attractive to its target audience.

2. Personality

How we interact with a person is a major factor in developing a liking for them. We need to be able to have a chemistry with the person, approve of what they represent and enjoy being associated with them. Much is the same with how we utilize a product or service.

If I have a bad time with a certain brand and hate how the company interacts with me via media, advertising and my actually using the product, I will not start a relationship with that brand.

3. The X Factor

We’ve all had those relationships where we loved the appearance and personality of a person, but we just couldn’t see ourselves spending all of our time with them.

The X factor is an unseen, unexplainable aspect of our attraction to people, as well as brands. This is what truly separates the brandable products from the rest. Unfortunately, it eventually comes down to luck.

We like to think of marketing as a science, and it is to a point. Tragically, the X factor is a product of many variables surrounding a brand that can prevent a company from reaching the global audience they strive for.

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