Why Our Generation is Depressed

Why Our Generation is Depressed

There are three main things that affect our emotions:

Environment is a big one, since our moods directly correspond with where we are at and our basic sensory concepts.

Events obviously have a lot to do with our mental states, as they typically reflect how we react and interact with the circumstances of our lives.

Well, I want to talk about people. How do people fit into what we’re feeling either positively or (gasp) negatively?

Depression is the topic at hand here, and I believe the onset of negative emotions in relation to people is typically chalked up to very basic suspects. Things like failed relationships and a troubled family life are usually discussed.

I want to go deeper, though! I want to address something I think a lot of new professionals like me go through once college is over and the next chapter of life takes hold. I don’t think I need to underscore how intense of a transition that can be, after all, so just bear with me.

I was a bit of an extracurricular nerd back when I was a sophomore in college. I remember being in a psychology lecture held late at night for no extra credit. It was just a special speaker talking about developmental psychology, and I’ll never forget her key anecdote that addressed the first time she went through depression.

The basic story is that a shift in her environment, moving away after college with her husband, caused her to experience a gradual rise in depression without her even realizing it. It was almost a year before she even recognized she was depressed.

Now, this example involves environment (in this case, a new one), an event (moving), and people (losing close relationships). These factors and more led to her becoming, well unhappy with her life. She talked about how she couldn’t even describe what was bothering her, but it negatively affected many aspects of her life. She couldn’t sleep well, eat right, or even find work rewarding.

I say all this because I’ve noticed to a degree that this is very common, not only because it has in fact happened to me, but also because I see it in the lives of friends I know all over the country. Obviously, the severity is varied, but this problem seems to resonate with a lot of postgrad millennials (I would love to do a study on this by the way).

We can analyze all day about why millennials are going through this. Some great theories have to do with how collective mentality is far more prominent within our demographic compared to more individualistic generations before us. That would explain why social pressures and expectations may impact us more than they probably should.

Of course, my boss would say it’s because the concept of actually working and facing tangible problems is something our generation wasn’t prepared well enough for. Few can argue with me that millennials are lazy. While we may have fantastic, creative minds, a lot of us have more trouble actually executing the work.

I certainly don’t have any concrete answers, but I do have my own experiences to call on, and I am quickly becoming more aware of what societal mood changer affects me the most. People.

One of my mentors left me with this notion many years ago: “Show me who your friends are, and I’ll either tell you who you are are or who you are going to be.” 

I’ll never admit it to him, but I’ve shaped almost every friendship according to this credence ever since he first said this to me. And it rings true. The people we surround ourselves with have a lot more to do with our emotions and mental states than we sometimes realize.

This has definitely been a beneficial concept to live by in the sense that I’ve surrounded myself with good people with fantastic ambitions and morals, but my emotional state has also been greatly impacted by these people over this past year since becoming a new professional.

 

I’m not saying my friends make me depressed or anything like that (not all of them at least), but I have found incredible data relating to my most productive, positive phases in life.

Surprisingly, the best times I’ve had this past year where I was the most driven, focused, and mentally healthy were times when I was investing my emotional energy into close relationships, especially family.

Of course, my most lethargic and scattered phases have been times when my life has basically been an episode of Dawson’s Creek. 

Without getting too personal here, I’ll conclude what seems to work for me when wrestling with these problems. If you’re not sharing your life with people and allowing others to affect your mental being positively, then you’re only letting yourself take in the negative.

It’s not the deepest statement in the world, but let’s hope that at least got you thinking.

Like what you read? Connect with me further via twitter @JonNegroni. I’ll follow back if you seem like a real person. You can also subscribe to this blog by clicking the “follow” button in the top-left corner.

Don’t forget to check out THE JON REPORT every day, updated at 8am for a list of today’s main headlines as selected by my editorial team (me) 

What Public Relations Should Boil Down To

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This is a crazy, roller-coaster of a profession. Though I’ve only just begun my career in the last year, I’ve delved into corporate communications, agency work, freelance, the world of publicity, and now nonprofit PR.

The job of public relations is definitely fascinating, and continues to grow as more and more people are choosing it for their career path. College students all over the world are seeing the benefits of choosing this profession, though some are honestly in it just to jump on the social media bandwagon, but let’s be real. PR is about so much more than just social media.

What is Public Relations? This is a question I hear often, though I’m confident most people who ask me already know. We are in the business of creating and maintaining good relationships with the publics of whatever organization we are working for. It’s advocacy but with a clear focus.

Yes, people confuse it with advertising and marketing all of the time, though the three are actually more integrated than you might realize. Still, there is one thing that definitely separates the profession from so many others, including it’s “cousins” of advertising and marketing. It’s the one thing that PR should always boil down to.

Love.

PR is about showing love and reacting to how it is reciprocated. We craft relationships and images out of love for our constituents: the government, investors, our own employees, and of course, the consumers of our brand.

“But Jon,” my internal conscious says as I write this, “PR really boils down to making your company look good no matter what. It’s about saving a company money and creating good press, not love!”

This is my internal reaction to the idea that PR should boil down to love. Being in the business for a short while, I’ve seen the bad side of how PR is used just as much as I’ve seen the good. That said, I’ve seen the success of PR versus the failure of PR and that leads me to the conclusion that PR needs to boil down to love.

I believe this not based on how the profession has been judged and seen by others in the past. I believe this not based on what I want out of the profession.

I believe that PR is about love based on everything I have experienced up to this point in my career. 

Yes, we write press releases, measure ROI, pester journalists and do whatever we can to increase the bottom-line for our organization. That’s the reality of our lives in PR. Everything we do, whether we do it in love or not, has to be sustainable.

All of these things, however, are just goals. They’re what’s necessary to achieve the vision of whatever organization we are a part of.

To truly find success in PR, the message has to be sent in love. It has to respond to the needs of whomever is affected. Sure, a PR professional can’t please everyone. What may be good for consumers is not necessarily good for stockholders. Not every consumer is going to like a new policy change or maybe something as simple as a new logo.

It’s the PR pro’s job to maintain balance between these opinions and concerns, constantly using two-way communication, that yes, social media has allowed us to foster better than ever before.

Is there dishonesty in the profession? Absolutely, but that’s because there are dishonest people. The good PR pros know that shortcuts and coverups are the most impractical options for how to deal with crises. This is why you will often see companies owning up to their mistakes and making them right. You know that a good PR team is behind those decisions.

PR goes by a set of rules very similar to how we operate as people. You have to show love. To your customers, to your employees, and to your partners. When an organization operates by this creed, they will find success in PR.

Like what you read? Connect with me further via twitter @JonNegroni. I’ll follow back if you seem like a real person.

Don’t forget to check out THE JON REPORT every day, updated at 8am for a list of today’s main headlines as selected by my editorial team (me) 

3 Ways We’re Attracted to Brands Like We’re Attracted to People

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What makes a product brandable, or rather, have the ability to be promoted effectively?

I liken the dynamic to relationships. Specifically, how people are attracted to other people. It takes three ingredients:

1. Appearance

Aesthetically, how does a brand and its product appear to the consumer? For most of us, the first thing we notice about a person we inevitably become attracted to is their looks and how beautiful we think they are.

This is a basic human process that translates into how we superficially judge a product we see in the store or on a billboard. If the product doesn’t have that attractive look to it, it will be much harder to make the product attractive to its target audience.

2. Personality

How we interact with a person is a major factor in developing a liking for them. We need to be able to have a chemistry with the person, approve of what they represent and enjoy being associated with them. Much is the same with how we utilize a product or service.

If I have a bad time with a certain brand and hate how the company interacts with me via media, advertising and my actually using the product, I will not start a relationship with that brand.

3. The X Factor

We’ve all had those relationships where we loved the appearance and personality of a person, but we just couldn’t see ourselves spending all of our time with them.

The X factor is an unseen, unexplainable aspect of our attraction to people, as well as brands. This is what truly separates the brandable products from the rest. Unfortunately, it eventually comes down to luck.

We like to think of marketing as a science, and it is to a point. Tragically, the X factor is a product of many variables surrounding a brand that can prevent a company from reaching the global audience they strive for.

Like what you read? Connect with me further via twitter @JonNegroni. I’ll follow back if you seem like a real person. You can also subscribe to this blog by clicking the “follow” button in the top-left corner.

Don’t forget to check out THE JON REPORT every day, updated at 8am for a list of today’s main headlines as selected by my editorial team (me)