How Dwayne ‘The Rock’ Johnson Became a Movie Star

This is a piece that is definitely worth your time, no matter what you already think about Dwayne Johnson.

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The “SuperFan Strategy” and Why More Brands Should Use It

A fascinating¬†Fortune¬†article reached me recently. It was a feature on how brands like Sephora and LEGO are relying more and more on “superfans” to regulate their online communities. What’s a superfan? As the author of this article, Kurt Wagner, puts it, these are the most engaged users within an online