The Power of Being Infamous

Defined, being “infamous” is not a good thing at first glance. Being infamous means that you have an extremely bad reputation, making it a goal for many people to not be infamous. Well, I don’t like to think that way. More to the point, I choose not to make my

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What I Learned About Advertising from the Superbowl

Once I finish watching all of the commercials I missed (yes I missed a few, but that is a small price to pay when you are cooking your own wings), I will be doing a post later this week highlighting what I found to be the best ad spots this

5 Reasons Why Social Media Won’t Kill PR

I’ve often heard it said that social media and public relations are merging and becoming synonymous. “The New PR” if you will.  I typically hear this either from college students or professionals speaking out of context. Indeed, social media has become integral to public relations, and for the better, improved

What Public Relations Should Boil Down To

This is a crazy, roller-coaster of a profession. Though I’ve only just begun my career in the last year, I’ve delved into corporate communications, agency work, freelance, the world of publicity, and now nonprofit PR. The job of public relations is definitely fascinating, and continues to grow as more and

Instagram Doesn’t Deserve The Hate

Recently, Instagram updated its privacy policy much to the displeasure of its users. Basically, a photo you upload, while you still have ownership, can be used by Instagram for advertisements without any compensation to the owner of the photo. Thousands of users are vitriolic over this change, mostly because it

Why I Love Commercials

And it’s not because other people hate commercials. I’m not a contrarian (or at least, I try not to be). Also, It’s really a coincidence that I am writing this after one of those politically advertised elections of all time–I actually just wanted to talk about this today. Anyways, I

3 Ways We’re Attracted to Brands Like We’re Attracted to People

What makes a product brandable, or rather, have the ability to be promoted effectively? I liken the dynamic to relationships. Specifically, how people are attracted to other people. It takes three ingredients: 1. Appearance Aesthetically, how does a brand and its product appear to the consumer? For most of us,