Unopinionated: There’s a Reason You Think ‘Avatar’ Is Generic

avatar opinion

Unopinionated is a brand new editorial series where I explore “unpopular opinions” and why they’re unpopular in the first place. This week: loving Avatar is a hard thing to do now more than ever. 

In October, I made a friendly bet with a fellow movie buff who was convinced Star Wars: The Force Awakens would dethrone Avatar as the highest grossing movie of all time. It’s now February and my friend has conceded, seeing as how Star Wars is still roughly $800 million short of the 2009 3D epic and hasn’t even surpassed the #2 spot, Titanic.

Not even adjusting for inflation.

How did I know The Force Awakens would fall short? It wasn’t with all the confidence in the world, just a simple memory of how Avatar took the entire world (namely China) by storm with the introduction of 3D to the mainstream. It was the movie that spurred the release of worldwide theaters just to house the IMAX technology necessary to watch it. For that reason, this was a global movie in which people saw 3D and IMAX for the very first time, hence all of the rereleases that would drive Avatar to an impressive box office take of well over $2.7 billion.

It was obvious to many people like myself that The Force Awakens wouldn’t draw in those same numbers worldwide, but I find it hard to blame anyone for believing a movie as hyped up as the new Star Wars film deserves to perform better than one of the most generic science fiction films in recent memory. Who wouldn’t want such a fun movie starring Han Solo again to do better than a dated rehash of Dances with Wolves?

avatar opinion

That said, an “unpopular opinion” held by many is that Avatar isn’t just an average movie. It’s a terrible film that doesn’t deserve its box office throne. This unpopular opinion was brought to me by fans of The Force Awakens who are simply frustrated with how the numbers turned out, but for my first Unopinionated, I’ve decided to address the fact that Avatar is an average movie, not a bad one.

And to do that, I’ll be addressing three key aspects of the film: the Good, the Bad, and the Meh.

The Good

On a visual level, Avatar truly was a remarkable film when most of us saw it in late 2009/early 2010. What the movie does with color depth and digital effects is something 3D movies are still imitating today (and poorly most of the time). While you can’t judge a movie solely on how it looks, you can certainly credit effort where it’s due, and Director James Cameron offered something truly beautiful that pushed the needle forward for how CGI can transcend the “uncanny valley.”

The movie also boasts a wacky creativity for its  fantasy sci-fi setting. The character designs are inspired, the environments are as vibrant as they are subtle, and every application of CGI fits naturally, from the action scenes to the computer animated characters.

This fusion of live-action with computer animation is nothing to scoff at, and for many moviegoers, a by-the-numbers plot is all the film really needed to impress. What Avatar excels at is scope, in that it uses its effects for an impressive feat of world-building that makes its plot far more accessible than it deserves to be.

The Meh

It’s telling that Sam Worthington (the lead actor) has less animation than the characters made by a computer. He’s meant to be a straight man to the wonders of Pandora, but he’s severely lacking of any charisma that compels our interest.

avatar opinion

He’s not terrible, but he’s also not very good. And the same can be said for most of the characters meandering Pandora with their simplistic motivations that don’t boil down to much more than anti-war propaganda even our college professors would fine overbearing.

Which brings us to the main complaint lobbied at Avatar: its plot is too familiar and undemanding when you hold it against the beauty of the movie itself. Like one of the early IMAX offerings that felt more like a test run of what the technology could do, Avatar comes across as if it was purposefully written by amateurs, which is a startling contrast to the detail put into pretty much everything else this movie has to offer.

Cameron remixes many techniques from his previous films in Avatar, such as the forbidden love dynamic of Titanic, the droll narration from Terminator, the space marine aesthetic from Alien, and so on. Any other director would get a pass for this, but because Cameron’s work is so iconic, this mixing and matching is too obvious to be appreciated.

And of course there’s no avoiding how reminiscent Avatar is to Dances with WolvesPocahontas, and pretty much any other film featuring the story of a white man learning the ways of an indigenous tribe.

When it comes to plot and interesting ideas, Avatar doesn’t try anything new, but to the film’s credit, it doesn’t fail outright. We just hated it more at the time because we were disappointed at how close Avatar stuck to a formula, rather than provide the sort of genre twist worthy of such an ambitious film.

The Bad

Honestly, there isn’t much. You can complain that the dialogue and cartoonishly evil villain are draining, but they aren’t atrocious qualities. Avatar mostly plays it safe as a predictable romp on an alien planet, which makes it regrettably average, not bad.

avatar opinion

Yes, the film has its share of haters, and their criticisms are usually valid. But analyzing Avatar as a piece of film requires an honest look at everything it offers, not just the parts that distracted you. Pandora is a well-made paradise of science fiction. The 3D is expertly used to create a sense of immersion that no other movie had yet accomplished in the same way. The entirety of the film’s experience created a sense of awe for its many viewers…dragged down by some unfortunate compromises.

When this movie came out, many people likened it to the first Star Wars, convinced it would capture the imagination of the next generation. I think it’s safe to say that never fully came to pass, mostly because Avatar‘s story was too formulaic to grab viewers at every level. While Star Wars was also a bit cheesy, its rich and interesting characters managed to make up for it. Avatar, on the other hand, only has what will soon be dated visuals and an accompanying footnote to hold itself up as an accomplishment.

Grade: C 

Is there an unpopular opinion you think deserves the Unopinionated treatment? Shoot me your suggestion in the comments.

I’m Jon and thanks for reading this. You can subscribe to my posts by clicking “Follow” in the right sidebar. Or just say hey on Twitter! @JonNegroni

8 thoughts on “Unopinionated: There’s a Reason You Think ‘Avatar’ Is Generic

  1. I’m going to love this new series! Unpopular opinions are always fun to explore. My unpopular opinion about Avatar is the 3D. I’m not one to go run out and see a movie on the first weekend, so naturally everyone saw it before me and gave me their opinions. The resounding mantra was “see it in 3D or don’t see it at all!!” Noted! I saw it in 3D. While, yes, that was the first film of its kind, I didn’t feel that the 3D was used in all the ways that 3D can make films glorious. True, I don’t like for 3D to BE the movie, but I felt like the 3D was more of a subtle accent than something that enhance an already beautiful scene. I was underwhelmed. Months later, I was on a chartered bus and Avatar was on. I watched it, and my feeling was, “hmmmm…I don’t feel like I lost anything by seeing this in 3D.”

  2. I am always amused by people who denigrate a movie because the story is “well-worn”, “familiar”, or otherwise not new. Why do you suppose some stories become well-worn or familiar? Because they’re great stories, and have a very human core that connects with us! As it happens, I did see Avatar in 3D Imax. But I’ve watched it several times since on my 61″ non-3D TV and found it just as captivating and moving as I did the first time. Are there some weaknesses in Avatar? Of course there are. But they pale in comparison to the great (albeit ‘well-worn’) story, the grand execution, and the wonderful application of CGI and other technical innovations to bring the majesty and sublties of vivid imaginations to life.

    I am a 63 year-old man with a heck of a lot of real life experience as well a lot of movie-going experience. I think Avatar is a truly entertaining movie, and one that I would recommend to anyone with imagination and a loving heart. I can’t wait for the sequels!

    • A movie can get away with having the same premise as another movie. And a movie can pull off having the same plot as another. But when a movie has the same premise and plot (which Avatar does in this case), that’s when you have a movie that feels lifted and generic.

      You’re right to point out that a movie being “familiar” isn’t always a bad thing, but this happens on a spectrum. Some movies are only slightly familiar, while others feel like shameless rehashes. Avatar falls into this territory enough to make it an average movie at best, saved by the fact that its plot is so accessible, many people like yourself end up loving it. While many other people simply won’t because they’re craving something more.

      • I understand where you’re coming from, and I certainly can’t, nor would I want to, find fault with anyone who feels that way. But I think that there are certain elemental themes that are so fundamental and have been told in stories so many times, that just about every possible iteration has been done. Yet they remain ever popular. Perhaps the best example of this is the “Boy meets girl; Boy loses girl; Boy gets girl again.” theme. Even the classic ‘Casablanca’ can be classified under this theme. Love stories of this kind have been told over and over with very little real differences between them, yet they remain very moving and very popular.

        You are correct that the premise and story of Avatar are not in any way new or original. The struggle between progress and preservation, between the powerful and the powerless, between good and evil, or however you would classify the theme underlying ‘Avatar’, will likely always be a popular theme, no matter how often or in what pretext it reappears. And if it is done with imagination, caring and with attention to detail, I suspect it will do very well at the box office.

        But regardless of whether we agree or disagree about something, I thank you for your thoughtful and engaging articles! I intend to keep reading them!

  3. The Most Unpopular Opinions I can think of…(That are not labeled on Snarcasm)
    Cars 2 is good
    The Twilight Movies are Good

  4. I’d agree and say the plot in isolation is average and lacks excitement. But I think the reason you can say it’s bad is the large gap between the good and the average in Avatar. When you see the visual effects, even before you’ve seen the movie, from previews and comments from friends, the anticipation builds. So only above average stories, characters, music become acceptable. Anything less will be disappointing only because you expect and hope for better.

    It’s a natural reaction to be more disappointed in something because you had higher hopes. It doesn’t change the quality of the individual parts which make up the experience and in that sense I completely agree with what you’ve said. But I think the overall experience is not just an aggregate of each of these parts. Anticipation and hope for something stunning play a large role in the overall experience not feeling as satisfying as it should. In that sense Avatar was hyped as the biggest movie in a generation so it’s failures are felt on a far more emotional level regardless of their actual aggregate performance.

  5. Your review of The Good Dinosaur seems unpopular enough for one of these.

  6. If you watch the Classic Doctor Who story Snakedance you can see that a huge amount of Avatar is taken right out of it, from the mystical tree stuff, to the misunderstood natives, even the avatars themselves

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