I was listening to a podcast featuring Chris Brogan yesterday that coincided perfectly with the Donald Trump story regarding the idea of giving to charity. It seems like the stars aligned this week because the company I work for is also pushing content related to “Giving with an Agenda,” and why that can be harmful.
Anyways, Chris Brogan said something on this podcast that really resonated with me. He was discussing ways in which we can effectively create relationships online through Twitter, our blogs, and anything else. He mentioned how we are used to be bombarded by sales, which everything ultimately comes down to. It seems like every conversation we have online or in life boils down to, “What can this person do for me?”
Brogan pointed out a simple truth. When you give with no intention of receiving, that is, you give without an agenda, people respond. Relationships and intimacy are formed between two entities. Giving without expecting a return may not always be easy to display, but when someone is convinced that you are genuinely trying to help them, they are much more likely to trust you.
I’ve experienced this myself just by writing this blog. I make no money from this and expect nothing in return from the people who gain value from reading this. That is why this blog has gained a following. It’s not because I’m some genius writer (although you’re definitely allowed to think that) because I make mistakes all the time. The point is that you will find much more success in branding something when your mission is trust, and real trust has to be earned.