It’s pretty simple really. Everything good we’ve been getting our hands on lately boils down to one concept, whether we’re talking about the social media boom, the advent of streaming television, or even the gaming revolution.
The key to the evolution of entertainment and connectivity?
User-generated content. Self-publishing. The impact of the individual.
This concept of the individual being empowered by the marketplace is the reason we have authors publishing their e-books without major publishers tampering with their work. Two guys can get together with some engineers and create something like “Words With Friends.” I can watch an incredibly entertaining show like House of Cards on Netflix with no commercials.
When content creators like you or me have the power to set the rules, the best work comes out. It’s the reason why us iPhone users are obsessed with iFunny. It’s the reason why I find myself obsessed with discovering new music with Spotify. It’s even why something as ludicrous as Snapchat is becoming an obsession for many people (like myself.)
Put simply, user-generated content is the key to a good experience. Luckily, groups of resourceful people across the globe are exploiting this beautifully.
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