The “SuperFan Strategy” and Why More Brands Should Use It

A fascinating¬†Fortune¬†article reached me recently. It was a feature on how brands like Sephora and LEGO are relying more and more on “superfans” to regulate their online communities. What’s a superfan? As the author of this article, Kurt Wagner, puts it, these are the most engaged users within an online

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How to Get Better at Thinking on Your Feet

In the world of public relations and online community building, your weapon of choice is strategy. You take time to think through your given strategy by setting out clear objectives, goals, and tactics. Time is your friend, and most of us in this profession revel in staying up late to

Quick Copywriting (and Twitter) Tip

I’ve been writing a lot of google ads the past two days, which has forced me to re-evaluate my copywriting strategy. Copywriting, like tweeting, is known by many to be one of the absolute hardest forms of writing since you are trying to convey in a few words what could