5 Social Media Rules to Live By

Image Courtesy of pavementspecials.blogspot.comThere are a lot of social media rules out there, but they really only cater to businesses, brands, and social media managers. What about writers, bloggers, and young professionals? Well, here are 5 rules that I think most new professionals can benefit from implementing.

Oh yes, keep in mind that I break these rules all of the time.

5. Show more love than you receive. Unless you’re a household name, your presence online is really just a numbers game. The more love you give out, the more people will reciprocate.

4. Use your own image as a profile. Your picture is the first thing people see when they look at your Facebook, Twitter, or Pinterest. It says a lot about you, probably more than you know. Not having one, or just using the default unfortunately makes others think that you’re lazy, or not confident enough to share what you look like with us. That might not be true, but it’s the cold truth of what people think. In some cases, your logo can be appropriate, like in WordPress, but for sites like Twitter and Linkedin, we want to follow people, not shadows.

3. Either be good at writing, or find someone who is. Your words are the second thing people see, even on YouTube. Good grammar and just plain wit in your writing goes a long way in establishing credibility and branding yourself. Do whatever it takes to learn good copy, proofread, and maybe even find someone who can help you.

2. Create content just as often as you share others’. I talked about this earlier in the week, and it still rings true, especially on Twitter. People don’t like following someone who only retweets. They want to read your tweets, hence they followed you. While it’s great to show love and share the work of others (while crediting them of course), it is just as effective to put your own ideas out there.

1. Be genuine by being simple. It’s pretty obvious that coming off as genuine and honest helps your personal brand, but many still miss the mark. This can be because they’re trying to do too many things at once. Simplicity is better. This is easy on Twitter, when you’re forced to keep tweets to a certain amount of characters, but it can be tricky when navigating other social media sites. Shoot for saying more in a sentence then you could in a paragraph. That’s what people respond to, because chances are, no one is taking the time to read your 1000 word essays on Facebook or LinkedIn.

Writing this, I couldn’t help but think of other helpful idioms, but the title says “5” and I’m sticking to it. If there is one last thing I can say, however, it’s that you need to take a break periodically. Social Media, like everything else in the world, follows a progressive rhythm. Taking days off and regrouping your thoughts is a beautiful way to perfect your own, social media rhythm.

Like what you read? Connect with me further via twitter @JonNegroni. I’ll follow back if you seem like a real person.

Don’t forget to check out THE JON REPORT every day, updated at 8am for a list of today’s main headlines as selected by my editorial team (me) 


A Simple Way to Boost Your Online Influence

If you’re like me, you hate seeing your Klout score drop. It happens, however, and is pretty much unavoidable that your influence online is either going to plateau or decline. The law of entropy and all that.

It seems like some people don’t have a hard time with this. They share and post content daily that is absorbed by a loyal network, and they make it look like a breeze. A lot of factors go into why some people are more influential than others, but it usually comes down to how valuable your content is.

Increasing your content’s readability and value is, in fact, the simplest way to become more influential, as long as you’re sharing it effectively. So, how do you become better at producing valuable content?

One way is to narrow your focus. You’ll hear this everywhere. People say that the more specific your message is, the more people will respond to it. That’s definitely true, but it’s only half the battle. What you really want to do is become an expert in that category (we love to skip that part).

We need to be absorbing valuable content from other people constantly in order for us to become real opinion leaders. The reason is because people will see through you if you post a bunch of articles about cooking when you know nothing about it or even if you don’t even make an effort to making your cooking unique and remarkable.

Opinion leaders become what they are because they pick a topic they love, learn everything they can about it, and share their unique perspective on it to a correct audience. This is an intricate, yet overall simple way to look at it.

Let’s say you are doing a music blog like I have in the past. You’ve picked music because you’ve loved music all of your life and you want to share your tastes with others. Maybe your mission is to help people discover new music that is hard to find. Another mission could be to show off how good you are at predicting what songs will become hits (that’s a fun exercise). You then attend concerts, watch tons of music videos online, and have frequent discussions with likeminded colleagues. You’ve then created a network of people you have interacted with online to attain your goal of learning about your topic. You then have the resources you need to launch your full-scale music blog and the followers will flock to you.

The best part is that picking a topic you are passionate about propels you to maintain and keep your blog up-to-date, mostly because by then, this has really become a part of your lifestyle.


Tweeting Influence: Should You Share More Than You Consume?


What does every truly influential person have in common when it comes to, say, Twitter? If you just look at celebrities, one very obvious trait their profiles all share is that they have vastly more followers than people they follow.

What does that mean?

Well, they share more than they consume.

Sure, it’s their celebrity status that has elevated them to the point where people want to follow them because of their name, not their content, but that does not change the fact that the influential Tweeter in question is sharing content much more than they are consuming it.

In no way am I downplaying the importance of consuming content. That is how we gain the knowledge and insight that foster our creative, industrious minds. There is no reason why my retweeting an insightful article makes me any less influential, but the dirty secret is that retweets and reblogs alone do nothing to make you influential. They just make you a reference.

How else do bloggers, vloggers, and Tweeters rack up followers without being a household name? They’ve figured out how to create content that people like-that people have a demand for.

The next time you are looking for a way to bolster your own influence, whether it be online or even in the workplace, take a good look at how much you share and create, not just how much you consume.

Jon Negroni is the Director of Public Relations, Promotion, and Marketing at Richter10.2 Media Group. For more information regarding Richter10.2, check out our introduction video here.

%d bloggers like this: