Lessons I Learned from the Real World of PR

What can you really expect from the living the life of a public relations professional? I gave a speech a few weeks ago to a room full of college students who happen to be PR hopefuls. A lot of the speech covered what I want to talk about here, but

Advertisements

The “SuperFan Strategy” and Why More Brands Should Use It

A fascinating Fortune article reached me recently. It was a feature on how brands like Sephora and LEGO are relying more and more on “superfans” to regulate their online communities. What’s a superfan? As the author of this article, Kurt Wagner, puts it, these are the most engaged users within an online

How “Amy’s Baking Company” Has The Worst PR Strategy I’ve Ever Seen

1 week ago, I watched the most entertaining episode of Kitchen Nightmares yet, as Gordon Ramsey actually walked out on a restaurant for the first time in the show’s history. Short version: Amy’s Baking Company shot itself in the foot this week and destroyed their reputation via social media and their behavior

The Power of Being Infamous

Defined, being “infamous” is not a good thing at first glance. Being infamous means that you have an extremely bad reputation, making it a goal for many people to not be infamous. Well, I don’t like to think that way. More to the point, I choose not to make my

How to Get Better at Thinking on Your Feet

In the world of public relations and online community building, your weapon of choice is strategy. You take time to think through your given strategy by setting out clear objectives, goals, and tactics. Time is your friend, and most of us in this profession revel in staying up late to

1 Skill You Must Have

Most skills we develop past college have to do with very tangible, observational traits. You get better at writing more effectively and transcribing large concepts into simpler concepts. Sharp criticism and experience enable you to have a more creative eye. Just being in a workplace and dealing with people 40

Create Something

You’ll never be satisfied with your work if it constantly reflects the properties of others. Relying on the content of others is not bad at all until it becomes your model. Create something. If you have a good idea, write it down and share it with people you trust. It’s