A Day in Haiti

I woke up at 6am, sweating. I had done this every day by now, so the simple act of waking up consisted of only adjusting to the sound of the generator’s uproar and leaping from a bunk bed with no ladder.

I’m in Haiti, the poorest country in the Western Hemisphere.

One of the pictures I took during my 10 day trip in Haiti to set up eye clinics and document our work there

Ready to do my daily leap of faith from my bed, I peered out the window to see if the dogs I heard fighting last night had resolved things. Sadly, I knew that their differences would come back to light that night anyway.

No Internet meant checking my phone was a simple process of checking the time and making sure I didn’t need to add some charge before the power would go out. 60% meant I could forego charging my phone for charging my camera equipment.

The inconsistency of not knowing when I’d have power – or water – meant that my schedule was constantly in flux. I couldn’t charge anything during the night, at least for long, due to the inconsistency of the generator’s runtime.

Luckily, that particular morning gave me about an hour of charge time before we would venture out into the city for the day’s activities.

Living in a room with two elderly meant that I didn’t have time to shower in the morning, a habit I had grown accustomed to. Getting ready instead consisted of splashing water on my face and covering myself with insect repellant, a combination that made me sweat even more.

As always, breakfast consisted of oatmeal, black coffee, and any fruit that lay on the table. As I tried to multitask gathering my equipment and eating, I watched the doctors get a few sparse moments of rest before the taxing day would begin. I didn’t envy them.

The day was off to a great start. My GoPro had two fully charged batteries, a rarity. My Canon only had one fully charged battery, but the spare was gathering as much as it could in the corner of the room. As I slurped down my oatmeal and did a final check on my equipment, the truck came in through the gate.

Our guesthouse was in a convenient part of the city. We were only 5 minutes away from our main eye clinic, of which we had spent a full day stocking with equipment the day before. I had both cameras along with a harness, headgear, flashlight, snack, water bottle and handkerchief stashed into my bag and slung around my neck.

I was ready.

In Haiti, most people don’t have their own vehicle. If they do, it’s a motorcycle (they just say moto) or dirt bike. Public transportation solely consists of vans and pickup trucks with a makeshift roof.

After piling about 20 boxes of eyeglasses into the back of the truck, the rest of our team piled in with our escort hanging off the back and another sitting on top of the car.

I had a feeling that eventually, I would be hanging off the back sometime this week. I would do anything to capture the best video possible on the GoPro.

There wasn’t a single moment I was used to my surroundings in Haiti. The heaps of garbage, ditches full of waste, and irreverent faces of the destitute we passed all caught my attention fully, every single time.

The founder of the organization, HIS Vision, always seemed to notice this from me. Melinda would frequently tap my shoulder on truck rides and ask me how I was taking everything in. I always suspected that she knew exactly what was bothering me.

After a short trip, we pulled up to the clinic and saw an interesting site. The day before, the area was deserted. Today, there were over hundreds people waiting in the courtyard. Vendors were even selling food by the gate.

I began to record video for the first time that day as we pulled up. The shot panned the front line of people staring at the camera sitting precariously on my head. I have to wonder if they thought the camera was going to fall any second.

I had learned pretty quickly that Haitians don’t like cameras. I would learn this lesson even better in just a few short days.

But at the time, I was anxious and bold – ready to capture everything I could.

The team began setting up their stations at 8am, preparing the equipment for what would be a full day of eye exams and prescriptions. Because my station had not yet been determined, my sole function was just to take photos and record video.

The problem? Conserving battery was a losing battle against time. I took key shots of the crowds and “before” shots from the roof. To save battery, I knew my time was better spent doing physical labor inside the clinic, sneaking pictures along the way.

What I thought would be physical labor ended up being more akin to simply organizing boxes and making everything as clean as possible. To our benefit, the lack of electricity meant that our only light came from the barred windows, so there wasn’t a lot of light that would illuminate things like dirt and dust.

I learned that this was important because the Haitian people value appearance highly, and our goal was to position our clinic as clean, good-looking, and accessible.

The day started slowly, and I began to grow more anxious. I periodically snuck away from the clinic to explore more of the area – something that was not advised for very smart.

With my camera still placed on my head and recording, I began to explore the village we were in. Everyone stared at me with exact same expression that asked – “Why is this ‘blanc’ recording me?”

I wanted more action shots, so I began to run down the road at a brisk pace. After about 20 seconds, I noticed that some Haitians were also running behind me. Instead of thinking they were chasing me, I just assumed that we were racing. We ran for about 5 minutes before I stopped and ventured back. We didn’t say a word to each other.

100 numbers were handed out to 100 Haitians that day. Our goal was to see to all of them before dark, but there was a slight problem: we saw 19 by noon.

Not even halfway done, we struggled to move patients through the clinic quickly. I added to the confusion by tape recording brief and sudden interviews with the volunteers during their most stressed moments. I knew I would get the best insights this way at the sacrifice of their positive opinion of me.

Cornered in their small examination rooms with no air conditioning or windows, the two eye doctors were sweaty, exhausted and flustered. But they knew they had to keep their cool if they were to complete their work on time. I don’t think I’ve ever been more impressed with the patience of a human being.

For lunch, we huddled in a small office and ate PB&J sandwiches away from the public. Melinda stressed that it’s important we eat in private, as many of the people in the area would have no idea where their next meal would come from.

But I didn’t think much about them while I ate. I instead thought about the poor lighting in the clinic that was making it hard for me to snap pictures. I was thinking about the dwindling battery life in my GoPro and how exhausted my feet were from moving about so much.

The only times I didn’t think about this silly inconveniences would be when I started working at the reading glasses station. I knew I needed something to help the time pass more quickly, or I would go insane.

So I learned how to read prescriptions and give out the glasses people needed. Only one person was handling this station, Erin, and she had a lot of people waiting to receive their pair of glasses.

I thought matching the prescriptions would be pretty easy. The doctor would write down a number, and my job was to match the number with the one on the bags of glasses. The numbers were categorized according to each box of about 50-100 glasses.

It wasn’t long before I realized that this would be anything but easy, especially because most of the numbers the doctors prescribed didn’t match anything we had. Additionally, we had to test the vision of the patients once they had their glasses to make sure the prescription was correct.

It’s a good thing I work well with people. I don’t think I’ve ever had to be so persuasive in my life. Helping the Haitians pick glasses that they actually like cosmetically was a unique challenge, especially due to the fact that I don’t speak French or Creole.

I had to rely on the occasional availability of an interpreter and a short list of phrases that I happened to know. I was desperate enough to try to speak Spanish many times, which actually worked occasionally.

Once I started streamlining this station, I noticed that the patients were being moved along faster. Everyone was settling into a rhythm, myself included, but it also started getting dark.

The sun set unfairly quickly.

We had to resort to using flashlights to find prescriptions and finish up the last of the patients. I found that by attaching my flashlight to my headgear, I could navigate the clinic and provide ample light for the team.

I was growing anxious at the fact that it was pitch black with the exception of a few flashlights, and we had to clean the place up once we were done.

But no one missed a beat. As soon as the doctors finished the last round of patients, they didn’t rest. Everyone was dedicated to gathering everything up and getting it into the truck.

We would be going to a different clinic, a mobile one, the next day, so we had no choice to bring almost everything with us.

We finally managed to get everything loaded into the truck, but we wouldn’t fit in the truck now that we had more people with us – the eye doctors we were training – so I would have to ride on the back of a moto.

I thanked my lucky stars that I saved some battery (and memory) in my camera for the ride, and I was on the back of the motorcycle within a minute of being told I would.

The rush of being on the back of a motorcycle on the busy Haitian streets wouldn’t be matched until the next day. Each bump that gave us air reminded me of a loved one I had forgotten to say goodbye to before I left America.

Just a few minutes in, we stopped in the middle of the road by a large group of Haitians socializing on their motos. It’s hard to describe the scene. Many of them were offering rides and taxi to the ones without vehicles. Some were fighting about food and money, while many were just passing by. We had stopped because we ran out of gas.

And I had run out of battery.

I knew that this was a prime opportunity, however, for me to capture some honest footage of the people, and there was still some light left for me to do it.

I used this opportunity to switch out the battery. I knew my spare still had some life in it, but I also had to switch the memory card because it was full.

The anxiety was palpable. I was surrounded by people who didn’t like the fact I had a camera on my head, and my only protection was one of the female volunteers with me, Stephanie, and our Haitian driver, Jimmy.

Somehow, I still managed to fidget with the camera enough to switch everything out in time for our last few minutes of driving.

The scenery, and my up-close angle of it, was breathtaking.

All I could think about as we ate dinner that night was how many more memories I was about to make. I prepared my equipment for the next day, charged everything I could, and then found out that we had no water for showers.

But I didn’t care much. I was more focused on getting to sleep as soon as possible. I climbed the bunk bed without a ladder by the only window in the room. I turned on my flashlight and read Hemingway’s The Sun Also Rises for about an hour before I finally stopped sweating and was ready to fall asleep to the sounds of the generator right outside and the vocal Haitian nightlife.

I was sweaty, aching, and perpetually terrified about what would happen next. But I’ve never felt more alive.

Day 3 of my adventure in Haiti was complete.

More of my work around the web:

Yes, It’s Possible to Be Both Introverted and Extroverted

Should Everyone Get a “Trophy”?

10 Tips to Write Better, Faster and With Insight

The Power of Being Infamous

Power of Being Infamous

Defined, being “infamous” is not a good thing at first glance. Being infamous means that you have an extremely bad reputation, making it a goal for many people to not be infamous.

Well, I don’t like to think that way. More to the point, I choose not to make my goals dependent on words described by vague words like “bad” or “good.”

There is power in being infamous, because there is power in perception. There is power in extremes. When someone boldly categorizes you in an extreme, there is overt power in that.

Power that gives you control (or at least the opportunity to control).

Of course, you don’t want a bad reputation for certain things. JetBlue doesn’t want to be infamous for stranding its customers on the tarmac, Tylenol definitely doesn’t want to be infamous for poisoning its customers with cyanide, and you don’t want to be infamous for basically being bad at what you want to be good at.

The power of perception, even supposedly negative perception, allows you to do several things:

  • Have a widespread conversation
  • Initiate the conversation
  • Control the conversation

This falls back on the notion that we can almost always use something bad for good. Even better, using your biggest weakness as your biggest strength as Sun Tzu would say.

I’m not speaking to striving for becoming “infamous” or some kind of antagonistic troll. What I am challenging you to do is to rethink perception when reacting to the onset of an infamous persona being thrust upon you. More plainly, when we are obsessed with trying to avoid becoming “infamous,” we may miss an opportunity while still becoming infamous in the end.

Take a note from some famous brands that have used their biggest weaknesses and turned them into opportunities:

  • Avis – “We Try Harder” campaign is famous for positioning Avis being “second best” as a good thing.
  • Barnes and Noble – The “Nook” was Barnes and Noble’s way of controlling the conversation surrounding the rise of e-books.
  • AT&T – “It Can Wait” campaign showed this phone brand’s response to cell phones being infamous for “texting while driving” fatalities that are on the rise.

Like what you read? Connect with me further via twitter @JonNegroni. I’ll follow back if you seem like a real person. You can also subscribe to this blog by clicking the “follow” button in the top-left corner.

Don’t forget to check out THE JON REPORT every day, updated at 8am for a list of today’s main headlines as selected by my editorial team (me) 

How to Get Better at Thinking on Your Feet

Thinking On Your Feet

In the world of public relations and online community building, your weapon of choice is strategy. You take time to think through your given strategy by setting out clear objectives, goals, and tactics. Time is your friend, and most of us in this profession revel in staying up late to perfect a campaign we’re about to present.

Unfortunately for me and others like me, I’m very decisive. When I like an idea or course of action, I tend to decide on it quickly without thoroughly examining alternative options or the consequences of that idea.

Sure, this comes in handy when I’m on a date and the girl can’t decide what movie we should see, but when you’re too decisive on formulating a campaign for a client or your supervisor, trouble can ensue. That is, when you take a narrow-minded approach to creating your lifeline, expect the boat to sink.

This is because even the “best” idea in the world to you can be shot down in the quickest moment. We can try to defend our decision and approach all we want, but all it takes is that one, seemingly insignificant variable to make your strategy completely dismissive. When that variable is thrown at you by the people you are trying to win over, you’re going to have to take a different, albeit scary approach.

You’re going to have to think on your feet.

In a lot of cases, this is your one chance. No time for do-overs. No time for re-convening. The spotlight is on you, and you’re going to have to deliver. Weirdly, I love these sink-or-swim moments.

To be honest, I’ve always had a knack for this. I was the student in school who made up speeches on the spot. When running for student body president of my high school, I took my pre-approved script, crumpled it up onstage and proceeded without any idea of what I should say (and I won).

This isn’t something I’ve always just known how to do, to be honest. It’s something I learned and practiced. Being put on the spot on tends to get your mind moving at double its speed, and when you’re used to it, you can actually have a fair time assembling what you need to say smoothly and coherently. Eventually, you get to the point where it’s actually a thrill.

One of the secrets to this being good at presenting in general. Specifically, you need to be able to sell an idea. Prove that you think it is the greatest idea in the world (by showing it in your confidence), present the evidence and reasoning behind why you think it is the greatest idea in the world, and get people excited about it.

That’s not to say, however, that you’re just pulling information out of thin air. Good listening skills and the ability to read an audience also plays a huge part in assembling an off-the-cuff response or presentation.

A year ago, I was at the Public Relations Student Society of America (PRSSA) National Assembly as a delegate for Liberty University. We had regular seminars covering various ethos in the profession, and I attended one that provided insights on ethics.

For this seminar, we were divided up into groups of 10-15 students each and were given the opportunity to prepare an ethical response on a fabricated crisis assigned to us.

Nonsense ensued. My group was in chaos and disagreement over how to address the problem at hand. Three of the students were bickering incessantly, and the rest of the group seemed to have give up on sharing their opinion.

Sitting on the sidelines, I had been taking notes on what everyone was saying and listened very carefully to everything discussed. Before we knew it, our time was up and we hadn’t even decided on who was going to present our response on behalf of the group.

When called upon, I volunteered and gave one of the most frightening speeches I’ve ever given. I’m in a room full of the country’s best PR students, as well industry professionals and opinion leaders. And I had nothing concrete prepared, just a list of points.

Of course, no one in the group even knew who I was and were probably embarrassed for me, but I went ahead anyway. Then something fantastic happened.

Glancing at my notes, I presented the issue by summarizing the opinions and thoughts shared by our group. I didn’t leave anyone out. Using this information, I came up with a solution on the spot that seemed to satisfy everyone.

Apparently the planets aligned because our response was the best in the seminar, and our group was highly praised. I made a lot of friends (and got a lot of business cards) from the group that day, and some of the older professionals in the room congratulated me personally.

The point isn’t that I’m something special. Honestly, I was pretty lucky, and I relied pretty heavily on the hard work of my group.

Really, my point here is that you need to be resourceful when thinking on your feet. Don’t be too proud to call upon the help of others, as long as you give them their due credit. While this isn’t something you can necessarily learn overnight, it is at least a very accessible option for over-decisive troublemakers like myself.

Like what you read? Connect with me further via twitter @JonNegroni. I’ll follow back if you seem like a real person. You can also subscribe to this blog by clicking the “follow” button in the top-left corner.

Don’t forget to check out THE JON REPORT every day, updated at 8am for a list of today’s main headlines as selected by my editorial team (me) 

5 Reasons Why Social Media Won’t Kill PR

Image Courtesy of Fourthsource.com

I’ve often heard it said that social media and public relations are merging and becoming synonymous. “The New PR” if you will.  I typically hear this either from college students or professionals speaking out of context.

Indeed, social media has become integral to public relations, and for the better, improved it. One-way-communication by means of the press release and press conference is no longer the norm. We’ve found it easier to create and sustain relationships with our constituents by means of effective control over social media outlets.

That’s the danger, though, isn’t it? Classic PR seems to be fading into irrelevancy these days, at least in the eyes of those who operate outside of the profession, especially those in advertising in marketing. Peers of mine have often regarded PR as a shell of what it used to be, and public relations professionals becoming social media managers rather than directors.

Sure, I’m a social media manager, so I get that point to a degree, but the concept of public relations being overwhelmed by social media is nonsense, and here are 5 reasons why.

5. Social Media Managers are not Publicists

Facilitating online communities is completely different from so many other aspects of PR, especially publicizing  Yes, publicists get a bad rep, but that doesn’t change how good they can be at their jobs. They are just as essential as agents, and you can’t maintain the image of a prominent businessman, politician, or celebrity without a publicist.

4. Social Media only Addresses Consumers (for the most part)

There are some exceptions to the above statement, but for the most part, social media is focused on the interests of consumers and the general public. Social media does little to foster the relationships an entity may have with  the government, investors, employees, and especially the press. For many PR pros, this is a “duh” moment, for they constantly fixate on more than just social communication.

3. Social Media can be Difficult to Measure

In many cases, social media is not as easy to prove effective to the powers that be. When it comes to ROI and actually driving sales, social media can be difficult to build a foundation on because it is reactionary communication. It functions in the same way that word-of-mouth does for advertisers. We create the message and pick the channels, but we can’t always see the fruits.

There are ways around this, and I’m not saying that social media is not beneficial (quite the opposite actually). I’m saying that we are not yet at a place where social media can be dissected comprehensibly on a chart, and most PR pros don’t want to take the risk of building their ROI around social media impressions alone.

2. The World is Bigger than Social Media (Right Now)

So many of us live in cities and towns, so we forget that it’s a big world out there. Even within the states, we have to constantly remind ourselves that not everyone flocks to the internet as their source of reference. People still read newspapers and respond better to billboards than sponsored stories. It’s how the world works.

In time, millennials like myself will rely on “outdated” concepts such as (who knows?) cell phones and commercials. Social Media won’t kill PR because not everyone in your audience is using social media. Simple right?

1. Good Social Media Needs Good PR

Ideally, social media is about transparency, effective communication, and relationship-building. For PR pros, that sounds pretty familiar to what is essential about PR. Social Media is more than just a tool of PR, it is a product of it. The idea of instant, transparent communication being out there for the whole world to see is working for many people because many people rely on good PR.

It’s not just about the product. It’s the image and how the image is presented. Without the fundamentals and structure of high quality public relations, social media is just another bulletin board at your local coffee shop. With the right tools, however, it can affect more than just a handful of coffee drinkers.

The two subjects need each other. Be sure to watch how social media evolves in the coming years, and we’ll see just how the profession of PR changes with it. I am confident that both have a bright future.

Like what you read? Connect with me further via twitter @JonNegroni. I’ll follow back if you seem like a real person.

Don’t forget to check out THE JON REPORT every day, updated at 8am for a list of today’s main headlines as selected by my editorial team (me) 

What Public Relations Should Boil Down To

Image Courtesy of etsy.com

This is a crazy, roller-coaster of a profession. Though I’ve only just begun my career in the last year, I’ve delved into corporate communications, agency work, freelance, the world of publicity, and now nonprofit PR.

The job of public relations is definitely fascinating, and continues to grow as more and more people are choosing it for their career path. College students all over the world are seeing the benefits of choosing this profession, though some are honestly in it just to jump on the social media bandwagon, but let’s be real. PR is about so much more than just social media.

What is Public Relations? This is a question I hear often, though I’m confident most people who ask me already know. We are in the business of creating and maintaining good relationships with the publics of whatever organization we are working for. It’s advocacy but with a clear focus.

Yes, people confuse it with advertising and marketing all of the time, though the three are actually more integrated than you might realize. Still, there is one thing that definitely separates the profession from so many others, including it’s “cousins” of advertising and marketing. It’s the one thing that PR should always boil down to.

Love.

PR is about showing love and reacting to how it is reciprocated. We craft relationships and images out of love for our constituents: the government, investors, our own employees, and of course, the consumers of our brand.

“But Jon,” my internal conscious says as I write this, “PR really boils down to making your company look good no matter what. It’s about saving a company money and creating good press, not love!”

This is my internal reaction to the idea that PR should boil down to love. Being in the business for a short while, I’ve seen the bad side of how PR is used just as much as I’ve seen the good. That said, I’ve seen the success of PR versus the failure of PR and that leads me to the conclusion that PR needs to boil down to love.

I believe this not based on how the profession has been judged and seen by others in the past. I believe this not based on what I want out of the profession.

I believe that PR is about love based on everything I have experienced up to this point in my career. 

Yes, we write press releases, measure ROI, pester journalists and do whatever we can to increase the bottom-line for our organization. That’s the reality of our lives in PR. Everything we do, whether we do it in love or not, has to be sustainable.

All of these things, however, are just goals. They’re what’s necessary to achieve the vision of whatever organization we are a part of.

To truly find success in PR, the message has to be sent in love. It has to respond to the needs of whomever is affected. Sure, a PR professional can’t please everyone. What may be good for consumers is not necessarily good for stockholders. Not every consumer is going to like a new policy change or maybe something as simple as a new logo.

It’s the PR pro’s job to maintain balance between these opinions and concerns, constantly using two-way communication, that yes, social media has allowed us to foster better than ever before.

Is there dishonesty in the profession? Absolutely, but that’s because there are dishonest people. The good PR pros know that shortcuts and coverups are the most impractical options for how to deal with crises. This is why you will often see companies owning up to their mistakes and making them right. You know that a good PR team is behind those decisions.

PR goes by a set of rules very similar to how we operate as people. You have to show love. To your customers, to your employees, and to your partners. When an organization operates by this creed, they will find success in PR.

Like what you read? Connect with me further via twitter @JonNegroni. I’ll follow back if you seem like a real person.

Don’t forget to check out THE JON REPORT every day, updated at 8am for a list of today’s main headlines as selected by my editorial team (me) 

A Simple Way to Boost Your Online Influence

If you’re like me, you hate seeing your Klout score drop. It happens, however, and is pretty much unavoidable that your influence online is either going to plateau or decline. The law of entropy and all that.

It seems like some people don’t have a hard time with this. They share and post content daily that is absorbed by a loyal network, and they make it look like a breeze. A lot of factors go into why some people are more influential than others, but it usually comes down to how valuable your content is.

Increasing your content’s readability and value is, in fact, the simplest way to become more influential, as long as you’re sharing it effectively. So, how do you become better at producing valuable content?

One way is to narrow your focus. You’ll hear this everywhere. People say that the more specific your message is, the more people will respond to it. That’s definitely true, but it’s only half the battle. What you really want to do is become an expert in that category (we love to skip that part).

We need to be absorbing valuable content from other people constantly in order for us to become real opinion leaders. The reason is because people will see through you if you post a bunch of articles about cooking when you know nothing about it or even if you don’t even make an effort to making your cooking unique and remarkable.

Opinion leaders become what they are because they pick a topic they love, learn everything they can about it, and share their unique perspective on it to a correct audience. This is an intricate, yet overall simple way to look at it.

Let’s say you are doing a music blog like I have in the past. You’ve picked music because you’ve loved music all of your life and you want to share your tastes with others. Maybe your mission is to help people discover new music that is hard to find. Another mission could be to show off how good you are at predicting what songs will become hits (that’s a fun exercise). You then attend concerts, watch tons of music videos online, and have frequent discussions with likeminded colleagues. You’ve then created a network of people you have interacted with online to attain your goal of learning about your topic. You then have the resources you need to launch your full-scale music blog and the followers will flock to you.

The best part is that picking a topic you are passionate about propels you to maintain and keep your blog up-to-date, mostly because by then, this has really become a part of your lifestyle.

JN

3 Ways We’re Attracted to Brands Like We’re Attracted to People

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What makes a product brandable, or rather, have the ability to be promoted effectively?

I liken the dynamic to relationships. Specifically, how people are attracted to other people. It takes three ingredients:

1. Appearance

Aesthetically, how does a brand and its product appear to the consumer? For most of us, the first thing we notice about a person we inevitably become attracted to is their looks and how beautiful we think they are.

This is a basic human process that translates into how we superficially judge a product we see in the store or on a billboard. If the product doesn’t have that attractive look to it, it will be much harder to make the product attractive to its target audience.

2. Personality

How we interact with a person is a major factor in developing a liking for them. We need to be able to have a chemistry with the person, approve of what they represent and enjoy being associated with them. Much is the same with how we utilize a product or service.

If I have a bad time with a certain brand and hate how the company interacts with me via media, advertising and my actually using the product, I will not start a relationship with that brand.

3. The X Factor

We’ve all had those relationships where we loved the appearance and personality of a person, but we just couldn’t see ourselves spending all of our time with them.

The X factor is an unseen, unexplainable aspect of our attraction to people, as well as brands. This is what truly separates the brandable products from the rest. Unfortunately, it eventually comes down to luck.

We like to think of marketing as a science, and it is to a point. Tragically, the X factor is a product of many variables surrounding a brand that can prevent a company from reaching the global audience they strive for.

Like what you read? Connect with me further via twitter @JonNegroni. I’ll follow back if you seem like a real person. You can also subscribe to this blog by clicking the “follow” button in the top-left corner.

Don’t forget to check out THE JON REPORT every day, updated at 8am for a list of today’s main headlines as selected by my editorial team (me)