A Simple Way to Boost Your Online Influence

If you’re like me, you hate seeing your Klout score drop. It happens, however, and is pretty much unavoidable that your influence online is either going to plateau or decline. The law of entropy and all that. It seems like some people don’t have a hard time with this. They

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Tweeting Influence: Should You Share More Than You Consume?

What does every truly influential person have in common when it comes to, say, Twitter? If you just look at celebrities, one very obvious trait their profiles all share is that they have vastly more followers than people they follow. What does that mean? Well, they share more than they

Social Scoring Is Not Obsolete

It’s just getting better. People don’t like Klout. That’s fair. Klout contains an unknown algorithm that no one outside of the company has truly figured out, making Klout’s credibility that much more uncertain. People don’t like uncertainty. That said, measuring influence online has to contain some uncertainty, lest we are