How to Create Your Content Machine

“Whoa Jon! What’s a content machine?” Great question, voice in my head. Your content machine is how you take in content across multiple channels daily. It’s simply a collection of all of the news, blog articles, tweets, and one-offs that are being put in front of you by way of

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5 Steps to Branding Yourself Online

If you have profiles on various social networks, then you have a personal brand. The problem is that you may not be keeping good track of this brand and how you’re perceived online. Luckily, there are simple ways for you to start creating a more consistent presence online, rewarding you

5 Reasons Why Social Media Won’t Kill PR

I’ve often heard it said that social media and public relations are merging and becoming synonymous. “The New PR” if you will.  I typically hear this either from college students or professionals speaking out of context. Indeed, social media has become integral to public relations, and for the better, improved

Quick Copywriting (and Twitter) Tip

I’ve been writing a lot of google ads the past two days, which has forced me to re-evaluate my copywriting strategy. Copywriting, like tweeting, is known by many to be one of the absolute hardest forms of writing since you are trying to convey in a few words what could