Be Pickier About What You Write

This isn’t a commandment, since you can obviously do whatever you want. Still, I can’t help but advocate for more selective writing among my likeminded peers.

No one is great at every type of writing. They may at least be decent at every type of writing, but no one absolutely excels at every single type of outlet there is for the written word, and if I’m wrong about that, please guide me to that person so that I can be their lifelong disciple.

My example is that I hate writing novels or even short stories. It’s odd because I love coming up with ideas, settings, and fleshing out characters. I love coming up with unique plot devices that bring a story together and present something completely new and exciting to the reader. When it comes to actually writing out the story, however, I can’t do it. I can’t find the filler details and craft a rich, cohesive story. I’m just too impatient.

I’ve wasted a lot of time trying to ignore this flaw by believing that if I just put more effort into it, I’ll eventually just teach myself to like writing novels. That’s almost as absurd as how that sentence sounded in my head.

A problem we run into as writers is that  we can’t help but get excited by our own work. We take pride in our accomplishments because for us, the epitome of who we are is translated best by how we can translate that for other people. When we’re successful, we don’t want to just share it with the world. What makes us different is that we constantly want to get better.

We push ourselves. We experiment. We do whatever it takes to not just master what we’re already good at, but excel at types of writing that don’t come as easy. There is nothing wrong with this at first, but here’s the problem:

when we focus too much on evolving, we stagnate.

It’s counterintuitive, but our pride easily becomes arrogance when we decide that since we are good at one type of writing, we must be “God’s gift to writing,” when really, we’ve just gotten lucky and haven’t really reached the threshold of clarity we believe we’ve reached.

In my case, I can’t write novels because I’m too impatient and I can’t write for the media because I am too biased. This is the reason I chose Public Relations as a career, since I can be as biased as I want with a press release, and writing advertising copy is a challenge I welcome every day.

So, be pickier about what you write. Before you decide to delve into the harrows of a new medium such as journalism, advocate communications, or even a screenplay, figure out what you need to do to hone the craft you already own. A master of everything is a master of nothing and all that.

Like what you read? Connect with me further via twitter @JonNegroni. I’ll follow back if you seem like a real person. 

Don’t forget to check out THE JON REPORT every day, updated at 8am for a list of today’s main headlines as selected by my editorial team (me) 



Quick Copywriting (and Twitter) Tip

I’ve been writing a lot of google ads the past two days, which has forced me to re-evaluate my copywriting strategy. Copywriting, like tweeting, is known by many to be one of the absolute hardest forms of writing since you are trying to convey in a few words what could take paragraphs.

Of course, practice and time will surely help boost your copywriting skills, but here is a quick tip that may give you some more legs to stand on: when writing copy, write out everything you want to convey first. From there, analyze the most important details and go from there. Keep a thesaurus handy and make sure you’re using the most concise words possible. Finally, punctuate! Make sure your sentences flow smoothly and don’t use conjunctions or semi-colons that will just drag your sentence out longer.

Hope this helps!


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