How to Always Have Something Interesting to Write About

Common question: “What should I write about?” Common answer: “I don’t know. I guess whatever.” Grammar problems within our minds aside, the answer to this ubiquitous question about content choice is incredibly…under-answered. You want to be able to deliver interesting and compelling content for your blog or publication on a

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How to Create Your Content Machine

“Whoa Jon! What’s a content machine?” Great question, voice in my head. Your content machine is how you take in content across multiple channels daily. It’s simply a collection of all of the news, blog articles, tweets, and one-offs that are being put in front of you by way of

The Key To Everything That’s Great Right Now

It’s pretty simple really. Everything good we’ve been getting our hands on lately boils down to one concept, whether we’re talking about the social media boom, the advent of streaming television, or even the gaming revolution. The key to the evolution of entertainment and connectivity? User-generated content. Self-publishing. The impact

A Simple Way to Boost Your Online Influence

If you’re like me, you hate seeing your Klout score drop. It happens, however, and is pretty much unavoidable that your influence online is either going to plateau or decline. The law of entropy and all that. It seems like some people don’t have a hard time with this. They

A Different Way to Approach Feedback and Criticism

Too often we fall into the trap of measuring the value of what we create based on others’ perceptions. I do this when I write a blog post and eagerly wait to read the feedback and see what people think. I consider it success when something I create is popular