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Want To Get Paid For Your Pinterest? Pinbooster Can Help

To start off, I am happy to announce that I am now a contributing author for Startup Addict, a website that covers startups, social media, marketing, technology and more. I’ve been following the site for some time, so I am definitely excited to be a part of their growth. So, since I will be handling social media and startup news, it was a no-brainer for me to talk about Pinbooster to get things started.

This brand new startup went public just a few days ago and is looking to make a big impact on the Pinterest network, notably using the Pay-Per-Tweet model to cash in on influential Pinterest users. Put simply, brands can now sponsor/promote their pins by paying influential pinners to share their content.

It’s a brilliant idea considering the virility of image-based content and could shape entire advertising campaigns in the near future. Getting set up as an advertiser or paid pinner is beautifully simple, since all you need is a Pinterest account.

If you’re there as a pinner, Pinbooster will analyze your influence based on their own algorithm and determine what you should charge advertisers per each pin (with the price starting at $1). So far, one of the most impressive payouts has been the sum of $1,000 for a re-pin, but small-time pinterest users will probably expect sums much lower.

One of the main reasons I am excited about this startup is because of the impressive results from beta testing, which are showing that this new tool is on the path to being extremely useful in getting Pinterest on the marketing map.

I’ve written in the past about how inherent obstacles among the Pinterest experience can inhibit companies from taking huge risks with the platform, as we see with Volvo’s “JoyRide Campaign”. That said, a Pay-per-pin model can help brands break through the most challenging obstacle on Pinterest, which is building a huge following quickly and driving traffic.

Now, there is still a bit of controversy surrounding whether or not Pinterest actually has high conversion rates, but what we do know is that people spend more on Pinterest according to this RichRelevance study. When you consider just how engaged users are with Pinterest content, the floodgates could be opened for advertisers looking to find a cheap way to channel their content through something besides a Facebook page.

Of course, I wouldn’t be very fair if I didn’t address some issues I foresee with the service. One main complaint we can expect is that this will downgrade the quality of pins tremendously, which is a huge draw for Pinterest. Another potential problem is that advertisers could be disproportionate to pinners, as you would reasonably expect. Plenty of people will be willing to sign up and await their angel investment, but how many advertisers can we really expect to jump on board?

At any rate, I expect this project to at least build a model of hope for marketing on Pinterest, and we have to start somewhere. Let me know what you think in the comments, and be sure to visit the site here and see if you have what it takes to be a Pinbooster success story.

Jon

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Quick Copywriting (and Twitter) Tip

I’ve been writing a lot of google ads the past two days, which has forced me to re-evaluate my copywriting strategy. Copywriting, like tweeting, is known by many to be one of the absolute hardest forms of writing since you are trying to convey in a few words what could take paragraphs.

Of course, practice and time will surely help boost your copywriting skills, but here is a quick tip that may give you some more legs to stand on: when writing copy, write out everything you want to convey first. From there, analyze the most important details and go from there. Keep a thesaurus handy and make sure you’re using the most concise words possible. Finally, punctuate! Make sure your sentences flow smoothly and don’t use conjunctions or semi-colons that will just drag your sentence out longer.

Hope this helps!

Jon

Give with no Intention of Receiving

I was listening to a podcast featuring Chris Brogan yesterday that coincided perfectly with the Donald Trump story regarding the idea of giving to charity. It seems like the stars aligned this week because the company I work for is also pushing content related to “Giving with an Agenda,” and why that can be harmful.

Anyways, Chris Brogan said something on this podcast that really resonated with me. He was discussing ways in which we can effectively create relationships online through Twitter, our blogs, and anything else. He mentioned how we are used to be bombarded by sales, which everything ultimately comes down to. It seems like every conversation we have online or in life boils down to, “What can this person do for me?”

Brogan pointed out a simple truth. When you give with no intention of receiving, that is, you give without an agenda, people respond. Relationships and intimacy are formed between two entities. Giving without expecting a return may not always be easy to display, but when someone is convinced that you are genuinely trying to help them, they are much more likely to trust you.

I’ve experienced this myself just by writing this blog. I make no money from this and expect nothing in return from the people who gain value from reading this. That is why this blog has gained a following. It’s not because I’m some genius writer (although you’re definitely allowed to think that) because I make mistakes all the time. The point is that you will find much more success in branding something when your mission is trust, and real trust has to be earned.

Jon

Why Donald Trump’s Challenge to Obama Probably Won’t Work

I say “probably” because hey, anything can happen right? That said, the odds that this will actually change anyone’s mind or perception of Obama is rather slim.

Here’s the context. For days, Donald Trump has been hinting at a big “announcement” he would make today (Wednesday). Many speculated on uncovered divorce papers while some even argued he was revisiting Obama’s birth certificate. Turns out, the notorious Trump is offering $5 million to the charity of Obama’s choice if, and only if, he releases his respective college transcripts, including his passport.

This request comes from the notion that the president is hiding a shameful record of low grades during his time at Columbia University. Here’s the thing though: Obama has already admitted that his grades were mediocre during his time there in his book, “The Audacity of Hope.”

Of course, this raises the valid question of why his records are sealed in the first place. Even if he had poor grades, that would change few minds about reelecting him since this happened decades ago. As some have pointed out, however, poor grades mean that Obama could never have gotten into Harvard Law School or kept up scholarships that would have to pay for his education since he did not come from a wealthy background. So, what exactly could the president be hiding?

The real point, however, is that this would change nothing. Obama will never release his college records at the request of a private citizen. That would be political suicide unless he has a sterling record, which is highly unlikely given that he sealed them and because of the points above. Obama will play this off as “political football” and let his constituents attack Trump for him as his advocates. That is the obvious strategy that will inevitably make this issue fizzle out. Some more people will hate Trump. Some more people will distrust Obama. That’s about it.

That is, however, unless something completely unpredictable happens between now and October 31st, which I am all for.

Jon

What The Weekends Should Be For

At least for me, my work week is packed full of writing. In other words, I spend my time at work just putting out tons of information from my mind. For you, that can be in the form of something else, but the idea remains the same.

When it comes time to plan out my weekend, I am then faced with trouble. I want to be productive, but I am mentally exhausted. What can I do to keep myself from being lethargic without missing out on much-needed rest?

For me, the solution is reading. After days of spouting content from my mind, it is actually refreshing to just take in some profound insights from something else. Escapism if you will. The key is to find something that isn’t just entertaining, but thought-provoking as well. In other words, if it isn’t interesting enough for you to talk about the rest of that week, you’ve probably wasted your time.

JN

A Simple Way to Boost Your Online Influence

If you’re like me, you hate seeing your Klout score drop. It happens, however, and is pretty much unavoidable that your influence online is either going to plateau or decline. The law of entropy and all that.

It seems like some people don’t have a hard time with this. They share and post content daily that is absorbed by a loyal network, and they make it look like a breeze. A lot of factors go into why some people are more influential than others, but it usually comes down to how valuable your content is.

Increasing your content’s readability and value is, in fact, the simplest way to become more influential, as long as you’re sharing it effectively. So, how do you become better at producing valuable content?

One way is to narrow your focus. You’ll hear this everywhere. People say that the more specific your message is, the more people will respond to it. That’s definitely true, but it’s only half the battle. What you really want to do is become an expert in that category (we love to skip that part).

We need to be absorbing valuable content from other people constantly in order for us to become real opinion leaders. The reason is because people will see through you if you post a bunch of articles about cooking when you know nothing about it or even if you don’t even make an effort to making your cooking unique and remarkable.

Opinion leaders become what they are because they pick a topic they love, learn everything they can about it, and share their unique perspective on it to a correct audience. This is an intricate, yet overall simple way to look at it.

Let’s say you are doing a music blog like I have in the past. You’ve picked music because you’ve loved music all of your life and you want to share your tastes with others. Maybe your mission is to help people discover new music that is hard to find. Another mission could be to show off how good you are at predicting what songs will become hits (that’s a fun exercise). You then attend concerts, watch tons of music videos online, and have frequent discussions with likeminded colleagues. You’ve then created a network of people you have interacted with online to attain your goal of learning about your topic. You then have the resources you need to launch your full-scale music blog and the followers will flock to you.

The best part is that picking a topic you are passionate about propels you to maintain and keep your blog up-to-date, mostly because by then, this has really become a part of your lifestyle.

JN

Review: ‘Revolution’ Pilot

If you haven’t watched the pilot yet, I strongly suggest you do before reading on. You can watch for free here: http://www.nbc.com/revolution/video/pilot/1415378

The basic premise of Revolution follows one key theme: what would happen if all of our man-made electrical devices just stopped working? Cars, airplanes, lighting, even batteries are now completely useless, as something has disrupted electrical currents.

Revolution follows this idea opening with the “blackout” which takes place during the present, and we see how this sudden change immediately affects the world. The show fast-forwards 15 years to our main characters, who are embarking on a mission to save a family member from a ruthless militia. Along the way, we are shown hints to why the blackout happened and who knows about it, and the show teases us with flashbacks to the day the blackout happened a la “Lost.”

It’s an interesting mystery for sure, but what has people really rooting for the show is how it lends itself to spirited adventure with the reasonable implementation of muskets, swords, and crossbows. The action scenes are actually dynamic and fun to watch, making it a lot like Pirates of The Caribbean meets Fallout if that makes any sense.

That said, the pilot has its issues. Mainly the characters. I don’t really like Charlie, the female lead, as she seems like a pretty boring narrative device. Her main function is to bring the other characters together, but it’s not very exciting yet. I’ll give her more episodes, but I don’t like what I see yet. The other characters standing alone are much more well-conceived, especially Maggie and Miles. Maggie is a botanist that uses trickery to win her fights, although she doesn’t seem to fit in the cast ensemble just yet and doesn’t get much screen time.

Miles could be the show’s saving grace as the reluctant hero who bests an entire platoon of militia soldiers single-handed. Easily the best action scene you’ll see on TV these days.

Other characters don’t make much sense yet, such as Nate, the show’s villain yet hero who works for the militia and has a thing for Charlie. Aaron is a former Google employee who is nothing more than a comic relief who we’ll hopefully see come to his own as this group’s “Sokka.”

Oh and how could I leave out Giancarlo Esposito, who can only be described as Revolution’s own  Gus Fring. His performance was great, of course, but we really need to see him evolve beyond his usual sharp-tongued villainy.

Overall, the show has plenty of promise. Enough, at least, for you to get plugged in now and see where this goes. As long as the characters begin to find their rhythm amongst each other and the writing continues to catch us off guard (the second-to-last plot twist was very well-done), we could have an addicting (for a good reason) show on our hands.

Also, people are crying foul over supposed plot-holes surrounding how this world has been shaped after 15 years. All I can say is wait. I’m sure we’ll see valid reasons for why society has developed into what we see in the pilot, and I’m confident they can pull it off.

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