How “Amy’s Baking Company” Has The Worst PR Strategy I’ve Ever Seen

1 week ago, I watched the most entertaining episode of Kitchen Nightmares yet, as Gordon Ramsey actually walked out on a restaurant for the first time in the show’s history. Short version: Amy’s Baking Company shot itself in the foot this week and destroyed their reputation via social media and their behavior

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Leaving “Stuff” Behind

“Those who save their life will lose it. Those who give up their life will save it.” This is a famous passage from Luke 9:24 that I believe almost anyone can grab value from. Why? I’m rapidly learning how to give up the things I have clung to in order

Don’t Be Impressed With Yourself

Will you? Yes. Should you? Depends. Would it be better if you weren’t? Absolutely. Let’s be clear: self-esteem isn’t being brought into question. Having a high self-esteem is crucial in preventing depression and anxiety, so please don’t get the two confused. The difference between self-esteem and being impressed with yourself

Everything You Missed When You Watched ‘Inception’

Inception goes a lot deeper than you may have expected.

A Day In The Life of a New Professional

What can you expect from post-grad life? A friend of mine asked me this just a few days ago. He’ll be graduating in just a few weeks, and I can’t blame him for being curious. I asked myself this question one year ago, right before I completed my own undergrad.

There is Only One Of You

So, when you are writing, remember that there countless other perspectives than yours. Falling into this trap of believing your words are somehow universal is, to put it simply, immature. When you are writing, you are giving freedom to your thoughts. Writing for yourself is a fantastic exercise that everyone,

Choice Vs. Fate

Are our lives governed by choice or fate? It’s hard for me to pick a side, mostly because this is a competition between the vanity of choice and the evidence of fate, but it became easier for me thanks to a strange event that happened to me yesterday. Yesterday was