10 Qualities of a Good Writer

Keep in mind that there’s always exceptions to the rule, but these are qualities found in most good writers. 10. Punctuality: the writer is timely and fulfills commitments. 9. Magnanimity: the writer gives credit where it’s due. 8. Credibility: the writer is persuasive. 7. Industry: the writer never stops writing.

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Are Soda CSR Campaigns Really Misleading?

I read a disturbing bit of news yesterday. A Policy Forum article from Washington has been released asserting that corporate social responsibility (CSR) campaigns by soda companies such as PepsiCo and Coca-Cola are misleading and don’t face enough regulation from the government in comparison to Tobacco companies. I strongly disagree.

3 Ways We’re Attracted to Brands Like We’re Attracted to People

What makes a product brandable, or rather, have the ability to be promoted effectively? I liken the dynamic to relationships. Specifically, how people are attracted to other people. It takes three ingredients: 1. Appearance Aesthetically, how does a brand and its product appear to the consumer? For most of us,

At Some Point, Any Step is in the Right Direction

We love to talk a lot about what we’ll accomplish someday. Friends get together and find pleasure in dreaming like teenagers. “Eventually, I’ll get out of this town. Eventually, I’ll get the job I’ve always wanted.” Something strange happens. We stagnate, and not for any particular reason. Your environment has

Why Can’t We Buy TV Theme Songs?

Here is one of my out-of-nowhere ideas. Make classic television theme songs available on the web. That simple. 

Review: ‘The Avengers’

Last night, I saw The Avengers, a movie that I have been waiting for since 2008 when Iron Man infamously featured Nick Fury during the end credits. Well four years and several iconic movies have gone by, and we now have this film sitting in our theaters. I loved every minute of it.