Quick Copywriting (and Twitter) Tip

I’ve been writing a lot of google ads the past two days, which has forced me to re-evaluate my copywriting strategy. Copywriting, like tweeting, is known by many to be one of the absolute hardest forms of writing since you are trying to convey in a few words what could

Advertisements

Give with no Intention of Receiving

I was listening to a podcast featuring Chris Brogan yesterday that coincided perfectly with the Donald Trump story regarding the idea of giving to charity. It seems like the stars aligned this week because the company I work for is also pushing content related to “Giving with an Agenda,” and

Why Donald Trump’s Challenge to Obama Probably Won’t Work

I say “probably” because hey, anything can happen right? That said, the odds that this will actually change anyone’s mind or perception of Obama is rather slim. Here’s the context. For days, Donald Trump has been hinting at a big “announcement” he would make today (Wednesday). Many speculated on uncovered

What The Weekends Should Be For

At least for me, my work week is packed full of writing. In other words, I spend my time at work just putting out tons of information from my mind. For you, that can be in the form of something else, but the idea remains the same. When it comes

A Simple Way to Boost Your Online Influence

If you’re like me, you hate seeing your Klout score drop. It happens, however, and is pretty much unavoidable that your influence online is either going to plateau or decline. The law of entropy and all that. It seems like some people don’t have a hard time with this. They

Review: ‘Revolution’ Pilot

If you haven’t watched the pilot yet, I strongly suggest you do before reading on. You can watch for free here:¬†http://www.nbc.com/revolution/video/pilot/1415378 The basic premise of Revolution follows one key theme: what would happen if all of our man-made electrical devices just stopped working? Cars, airplanes, lighting, even batteries are now

That Moment When You Have Nothing

Is the moment you realize you have everything…you need. I cross the Howard Frankland Bridge every day, which is a bridge that connects Tampa Bay to Clearwater. Today I was going over all of the issues and problems I have ahead of me. Bills, challenges, jobs, and really just making