The “SuperFan Strategy” and Why More Brands Should Use It

A fascinating Fortune article reached me recently. It was a feature on how brands like Sephora and LEGO are relying more and more on “superfans” to regulate their online communities. What’s a superfan? As the author of this article, Kurt Wagner, puts it, these are the most engaged users within an online

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Review: ‘After Earth’

Despite having Will Smith under its banner, After Earth is nothing more than a high-concept afterthought.

Top 10 Fun. Songs

Like Fun.? So do I. I’m such a big fan, actually, I wrote an entire screenplay based on their music. Don’t worry, I’ll rewrite it about 100 times after it gets rejected, but expect to see my Fun. musical hitting the market within the decade. Anyways, we all love lists and using

Review: ‘Arrested Development,’ Season 4

I’ll be doing two separate reviews of the new season, starting with a review of the season premiere, “Flight of the Phoenix.” So, is it worth watching? The answer to that question actually has very little to do with the actual episode. It really depends on the viewer, of which

Retronalysis: Can We Reboot “The Last Airbender” Already?

2 years ago, we were handed one of the worst movies of all time that was depicting one of the greatest animated series of all time. Our feelings were hurt when The Last Airbender (TLA) failed to capture the greatness of Avatar: The Last Airbender (ATLA). With the rising popularity and success of

Social Media is Making Us More Insecure

Disclaimer: a lot of you are probably going to disagree with me on this, and that is fine. I want to disagree with me. After all, social media isn’t just a hobby for me. It’s my profession, which hopefully makes what I’m about to say a little more validated. Social

How to Create Your Content Machine

“Whoa Jon! What’s a content machine?” Great question, voice in my head. Your content machine is how you take in content across multiple channels daily. It’s simply a collection of all of the news, blog articles, tweets, and one-offs that are being put in front of you by way of