What does every truly influential person have in common when it comes to, say, Twitter? If you just look at celebrities, one very obvious trait their profiles all share is that they have vastly more followers than people they follow.
What does that mean?
Well, they share more than they consume.
Sure, it’s their celebrity status that has elevated them to the point where people want to follow them because of their name, not their content, but that does not change the fact that the influential Tweeter in question is sharing content much more than they are consuming it.
In no way am I downplaying the importance of consuming content. That is how we gain the knowledge and insight that foster our creative, industrious minds. There is no reason why my retweeting an insightful article makes me any less influential, but the dirty secret is that retweets and reblogs alone do nothing to make you influential. They just make you a reference.
How else do bloggers, vloggers, and Tweeters rack up followers without being a household name? They’ve figured out how to create content that people like-that people have a demand for.
The next time you are looking for a way to bolster your own influence, whether it be online or even in the workplace, take a good look at how much you share and create, not just how much you consume.
Jon Negroni is the Director of Public Relations, Promotion, and Marketing at Richter10.2 Media Group. For more information regarding Richter10.2, check out our introduction video here.