In 2012, 41 movies had 3D attached to them.
In 2013, that number went down to 35.
In 2014? We’re getting just 28 movies accessible with 3D glasses.
We can expect this trend to continue as movie studios are beginning to learn the sad truth that people are quickly losing interest in paying more money for blurrier movie-watching (and instant headaches).
Granted, for every Gravity and Avatar that comes out, we also get something like G.I. Joe: Retaliation, an obvious example of a bad movie trying to gouge more money from a waning audience.
The brutal truth is that most movies just don’t benefit from the 3D experience unless they’re either animated or built for 3D. In most cases, they’re converted into 3D after shooting, thus lowering the quality.
So it hasn’t taken long for consumers to catch on.
In 2009, studios could easily get away with charging extra for 3D and watching the money come in, but it’s clearly not worth their time anymore 5 years later. After making plenty of money re-releasing old favorites like Star Wars and Finding Nemo with 3D technology, Hollywood is clearly experiencing diminishing returns.
But does this mean 3D movies are on their way out permanently?
While 3D movies as they are won’t last much longer, I strongly believe that we’ll soon be entering a new normal when it comes to big 3D releases.
For one thing, they’re still raking in huge profits when associated with IMAX midnight releases. Moviegoers are far more likely to watch a movie in 3D if it is on the extra-big screen, as these are typically films that benefit greatly from having an expanded canvas.
Of course, one way theaters are seeing this completely backfire is the growing trend of trading midnight releases for 10pm showings, thus eradicating the purpose Black Friday-style.
That said, you can expect fewer cash grabs and knockoff 3D movies in favor of just a few well-done 3D events. These are the movies that you actually want to see in 3D because they’re marketed as being too beautiful to miss.
I don’t know how long it will take for 3D movies to phase out completely, if at all. But we all know it’s happened before and will likely happen again. The question will only be answered once we see the growth or decline of the image of 3D movies (how they’re perceived by the public).
In other words, nothing will really change unless 3D can fix its own public relations problem.
As it is, people will keep believing it is nothing but a money-making scheme. This perception can shift to what I stated before (movie events with an emphasis on beauty and stunning visuals), but whether or not this will happen is somewhat unpredictable at this point.
Thanks for Reading! You can subscribe to this blog by email via the prompt on the sidebar. Otherwise, be sure to stay connected with me on Twitter (@JonNegroni). I’ll follow you back if you say something witty and awesome.